What is Reactvertising?
Reactvertising Video by John St Reactvertising is when marketers place a perfectly timed message in reaction to an event that is very active on the major social media channels. The goal is to instantly make a connection with the largest amount of on lookers possible to spread a message virally which
Apple’s iAd To Adopt Programmatic
Apple’s iAd To Adopt Programmatic Programmatic and Apple Colliding Apple is giving it’s small digital ad network a major infusion of technology as Apple announced they will be pivoting with the iAd adoption of programmatic and a partnership with one of the largest SSP’s, The Rubicon Project. Apple has been
Basic Internet Advertising Definitions
What is Internet Advertising? Internet advertising is simply the buying of ad space on the internet. The profound changes that the internet had on humanity since it’s birth has fundamentally changed the way marketers see consumers and created a new discipline of marketing and advertising. Why do companies use the internet
TLVMedia Explains Real Time Bidding
https://www.youtube.com/watch?v=6Q9mHW1c7nA TLVMedia Defines RTB TLVMedia blessed the digital advertising ecosystem with one of the clearest and most concise videos that define real time bidding. In this video Back in the year 2002 advertisers bought ad spots as if websites were news papers. They bought the top banner for a month
The History of Digital Advertising
Online Ads 101: Video Online Ads 101: The history of online ads from Online Ads Edu gives a perfect glance at the history of digital advertising and how display ads have changed since its dawn. This digital advertising video is a gem for any beginner who is new to the world of online
Programmatic Advertising Growth Projections
Programmatic Advertising Definition Programmatic advertising currently can be defined as the automated, algorithmic buying and selling of digital advertising placements on devices connected to the internet in real time. Also known as real time bidding, programmatic is the main force that powers the digital ecosystem of publishers and advertisers. Programmatic keeps
adtech New York 2014 Preview
It’s that time of the year again for the whole digital advertising ecosystem to converge at the the historic Javits center in New York City for ad:tech 2014. How to get to AdTech NY What is adtech NY? ad:tech New York is a once a year conference at the
Popular Banner Ad Sizes (Display and Mobile)
The Most Popular Banner Ad Sizes Banners – The Lifeblood of the Internet As you surf websites on the ever expanding billions of pages of the internet, you are sure to come across a display banner advertisement. Digital display advertisements come in many shapes, sizes with varying functionality. The following