Definitions Archive
Whenever anything starts with the word “Geo”, we must understand that it has something to do with Earth. From Geography to Geology, everything is connected to the Earth. The same thing goes with Geofencing. Geofencing is a location-specific service. It gets triggered, on entering a particular location. The article
Location has been a significant factor when it comes to businesses selling goods or advertising services. The adage, “Location, location, location,” does not carry as much worth as it did for previous generations anymore. The introduction of the Internet, and in particular, IP targeting, has revolutionized the way businesses
If you work in Programmatic advertising, you have likely come across the term “Bid Shading” through conversations with your colleagues or at your local office cooler. If you don’t know what bid shading means, you will have a clear understanding by the end of this article. Here is the
Digital audio ad serving programatically and directly to a user will be a huge trend and area for growth in 2020. Digital audio ads total around 16 billion dollar’s a year as consumers tune in during the gym, their commutes, work, shopping and relaxing with their smart speakers. Audio
Blockchain in digital advertising is a hot subject. The global ad industry will hit $563.4 billion in 2017 as digital drives growth, and TV spends being overtaken by digital in 2018. With the increasing spend comes new advertising platforms and trading platforms that focus on offering ad operations optimisation
Supply Path Optimization Definition Supply path optimization, also known as SPO at a high level is the practice for a buyer of programmatic ad inventory to optimize the channels they buy impressions through as they purchase inventory. Buyers are able to utilize SPO technology to submit bids that are
Smart Ad Server, a reputable full stack ad technology platform created this great infographic that describes what ad tech is like in two very different cities. See Also: Mobile Media Consumption in Vietnam What is Domain Masking? Growing a Well Balanced Blog Infographic Summary Users in New York Spend
The ever expanding universe of digital marketing is diverse and most of the time quite unpredictable. It is always important to go back to the building blocks. This infographic gives you a refresher course on the key definitions of digital marketing. Recommended: The 50+ Best Social Media Marketing Tools in 2015 Search