Definitions Archive
Understanding the Difference Between Branding and Advertising
he words “branding” and “advertising” are not something that you have never heard before. In fact, you must have heard of them countless times. However, if I were to ask you to explain more about them, would you be able to differentiate between the two? Knowing the difference between
The Different Types of Marketing Explained
If you’re the owner of a new business or you’re thinking of starting one, you need to have a great marketing plan. Since there are so many different types of marketing, you may feel overwhelmed by your options. Yet, it’s important not to let feeling overwhelmed paralyze you! After
Does earned media still have a place in the digital marketing mix?
Have you ever heard of the term earned media? Everyone gets the value of having your own media channels. From blogs to social media accounts and newsletter subscriber lists, owned media is easy to measure and manage. The same holds true for advertising. Purchased media like PPC campaigns, branded
15 Graphic Arts Terms that Every Graphic Arts Student Should Know
Graphic arts professionals are in great demand in today’s economy. A degree in graphic arts or design will equip its students with the graphic arms terms and skills needed to start a career in the field, but it never hurts to start early and teach yourself some of the
Coronavirus Advertising Trends Explained
As we head into the middle of the Coronavirus COVID-19 epidemic, advertisers, publishers and adops professionals are left wondering what the future of the digital media ecosystem holds during and after the pandemic. What are the most important coronavirus advertising trends and how will they affect the industry? While
The Science of Music in Advertising
Music is powerful. It speaks to our emotions in a way that no other art form can. Even though 90% of the information processed by the brain is visual, music speaks to us on a deeper level. The prioritization of visual data is part of why music is so powerful and
The Common Types of Digital Marketing: A Simple Guide
According to the Wall Street Journal, the average company spends around 11% of its annual budget on marketing. That’s not a small amount of money, so it mustn’t go to waste. Figuring out the most effective way to invest in digital marketing can be a challenge. To help you
What is CTV Advertising? Here is a short Definition
CTV stands for connected TV. And CTV advertising is content access by the use of streaming content on TVs, mobile devices, smartphone apps, or OTT (over-the-top) devices. It is a process that has quickly taken the marketing industry by storm. In the past, getting your ads on TV could