Author Archive
Executive Pay vs. Median Worker Pay
The pay gap at large firms, with every figure traced to its source.
What AI Menu Boards Change for a Small Marketing Team
Three years later the chain sold it to Mastercard and booked a gain. The useful lesson for everyone else isn't the deal math. It's that the biggest brand in quick service decided the screen in front of the customer was worth owning as a software surface, not a print
New Grading Systems and Regulations for Packaging in the EU
Packaging and packaging materials are about to change. By 2030, in the European Union all packaging must be designed for recycling, and tighter regulations and rules will be implemented in the near future. In the 2010s single use plastic st
Youth Sports Sponsorship Is Finally Built for National Brands
Brands have always struggled to sponsor youth sports beyond a local banner. Aggregating thousands of independent programs into one audience changes what a sponsor can buy.
When Ad Spend and Booked Revenue Live in the Same System
For years, the ad spend number and the booked revenue number lived on different desks. Marketing ran campaigns out of ad platforms and an attribution tool, exported a weekly slide, and told a story about what worked. Finance ran the general ledger, closed the books, and reported what came
Practicing Self Improvement Boosts Your Chances at Success.
How do successful people do it? What separates them from the rest of us, research shows that successful people share similar traits like, adaptability, perseverance, flexibility and passion. The inner competencies of highly successful peopl
Understanding Amazon Settlement Reports Line by Line
Column by column through the report, a worked example on a single $49.99 order, the account level rows sellers skip, and how to reconcile a period in four steps.
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