Definitions Archive
Digital Advertising Trends by Acesse Ads
https://www.youtube.com/watch?v=l54PvonPIYg Acesse Ads created a great video about some of the mind blowing digital advertising trends here in 2015. Acesse Ads search recorded 450 million searches in the last year. Key Digital Advertising Trends in 2015: 40% of the world’s population is online. Data is DNA of the internet and
What is Reactvertising?
Reactvertising Video by John St Reactvertising is when marketers place a perfectly timed message in reaction to an event that is very active on the major social media channels. The goal is to instantly make a connection with the largest amount of on lookers possible to spread a message virally which
Basic Internet Advertising Definitions
What is Internet Advertising? Internet advertising is simply the buying of ad space on the internet. The profound changes that the internet had on humanity since it’s birth has fundamentally changed the way marketers see consumers and created a new discipline of marketing and advertising. Why do companies use the internet
Digital Advertising Ecosystem 102
https://www.youtube.com/watch?v=-2bL49y-6_0 Digital Advertising Ecosystem 102 Mark Dye, one of the co-founders of from Bizo, a platform for measurable and precise B2B marketing solutions gives a spot on representation of the more advanced concepts and major players in the digital advertising ecosystem. As the industry began to mature publishers needed a way
What is a Demand Side Platform? (DSP)
Demand Side Platforms: What you need to know. What is a Demand Side Platform? A demand side platform, or more simply known as a DSP is a platform that enables buyers of online advertising inventory to purchase across multiple exchanges from one UI. DSP’s are the third major bucket in the
What is an Agency Trading Desk?
Understanding the Lumascape: What is an Agency Trading Desk? The Lumascape and other infographics about programmatic tell the story of a separate, yet united ecosystem of digital advertising. DigitalAdBlog is embarking on a journey to educate the world how each piece fits together in this ever expanding digital universe. Let’s Start
What is the Difference Between iFrame and Javascript
iFrame Vs. Javascript Tags in Digital Advertising Tag management is a category of digital advertising that takes a great deal of time to understand and master. 3rd party ad tags are often used in order to reduce discrepancies, allow ads to load and decrease the time it takes for
Top Digital Advertising Videos
Top Digital Advertising Videos to help you understand the ecosystem. The digital advertising ecosystem if often at time challenging to understand with mere words. Visualizing and piecing together the intricate Lumascape can be daunting without the right knowledge. Have no fear DigitalAdBlog has you covered with these top digital advertising videos. These videos are