Header Bidding Trends for Publishers in 2017

Header Bidding Trends for Publishers in 2017 It’s 2017, a year has passed and header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option for publishers to maximize revenue and improve operational efficiency from

How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

Author: | Categories: Ad Tech Topics, RTB No comments
A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –

Affiliate Marketing for Dummies

Affiliate Marketing For Dummies Infographic The truth is that the Internet presents us with a wide range of different things that we can make quite a lot of money with, and affiliate marketing is definitely one of them. A lot of people, however, seem to be widely unaware of

Guide for UTM Tagging

Guide for UTM Tagging for all Your Marketing Campaigns UTM is short for Urchin Tag Management which is simply attached segments of text to the end of a URL for tracking within your analytics programs. Each portion of your marketing campaigns that is being tracked and analyzed should have its

The Recipe for a Perfect Logo

Author: | Categories: Blogging No comments
How to Make a Perfect Logo Logo creation can take a long time and a lot of work to create the perfect logo. The perfect logo is an important part of brand marketing and is how customers recognize brands. If you are wondering how to create the perfect logo,