Google’s April 21st Mobile Search Update

Author: | Categories: Mobile No comments
Mobilegeddon is here! Yes, people on the internet are actually calling Google’s newest update Mobilegeddon. Google Webmaster Central Blog: Rolling out the mobile-friendly update via @googlewmc — Google Webmasters (@googlewmc) April 21, 2015 If you do not have a mobile optimized website, you should definitely make the investment.

OpenX Review

Author: | Categories: Ad Network Review No comments
OpenX Key Information Website Category Supply Side Platform Monthly Stats 100+ Billion Ad Impressions Traffic Minimum Large Traffic Payment Model Rev Share, CPM Countries Global, 100% Fill Display 300×250, 728×90, 160×600, 300×600 Mobile 320×50, 300×250, 728×90, 160×600 Video VAST Compatible Video Player Targeting Content, audience, geography, technology, and

The Simple Truth about Viewability

Author: | Categories: Viewability No comments
Marco Muzzi has created a wealth of of educational videos about the digital advertising ecosystem. His example of how viewability is measured in digital marketing is a great introduction to one of the most important segments of the industry. Think about it, in traditional advertising how do you measure if your message

Life At the Appnexus Offices!

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What is it like to work at AppNexus? CEO Brian O’Kelly invented one of the largest and most fully developed open real time digital media exchange platforms. AppNexus is more then one of the most important digital advertising technologies ever invented. If you have never been to the office before, you are missing out..

Native Advertising: The Top Infographics

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Native advertising infographics will help you understand the many aspects of the native advertising ecosystem. This form of engaging an audience seamlessly integrates the advertising message into the content, creating an organic and relevant experience for the user and allows for an advertiser to send a powerful message. For more on