What is Google EBDA?

Google EBDA is Google’s answer to the rise of header bidding that has taken the adtech industry by storm over the last two years.¬†EBDA stands for Exchange Bidding Dynamic Allocation. This feature eventually will be available for Google’s ad server, DFP (DoubleClick for Publishers) users. EBDA allows for the

How to Maximize your Website Profit

Today’s Guest Post comes from AdSpyglass, ad network mediation company which enables publishers to effectively manage multiple networks from a single place to always generate the highest revenue on every single impression.¬† Also, see our review of AdSpyglass We launched our service about three years ago, and during this

5 Trends that Will Shape Digital Advertising in 2018

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Simplaex, the The AI-First App Retargeting that allows you to Identify high-value users and re-engage them with personalized content, Deliver the right ads to the right person, at precisely the right moment and overall Boost your lifetime customer value by keeping users on your app longer created a great

Google Allows Publishers to Block Sensationalist Ads

Google Allows Publishers to Block Sensationalist Ads Guest Post by: Freelance SEO Essex Sensationalist Clickbait Could Seriously Damage Your SEO New filters unveiled by Google will block sensationalist, misleading or sensitive content, and the impact on SERP rankings could be significant. However savvy we might think ourselves, we have

Blockchain in Digital Advertising

The global ad industry will hit $563.4 billion in 2017 as digital drives growth, and TV spends being overtaken by digital in 2018. With the increasing spend comes new advertising platforms and trading platforms that focus on offering ad operations optimisation and management efficiencies. Forget about the competitors, the