Blockchain in Digital Advertising

The global ad industry will hit $563.4 billion in 2017 as digital drives growth, and TV spends being overtaken by digital in 2018. With the increasing spend comes new advertising platforms and trading platforms that focus on offering ad operations optimisation and management efficiencies. Forget about the competitors, the

Top Free Resources for Ad Ops Professionals

Author: | Categories: Ad Operations, Job Advice No comments
If you work in Ad Ops, you know that you are on call 24 hours a day, 7 days a week, 365 days a year to ensure your ad stack is flowing and well optimized. If you work on the publisher, supply, demand or vendor side of the business,

What is Supply Path Optimization? (SPO)

Supply Path Optimization Definition Supply path optimization, also known as SPO at a high level is the practice for a buyer of programmatic ad inventory to optimize the channels they buy impressions through as they purchase inventory. Buyers are able to utilize SPO technology to submit bids that are

Transparency in Header Bidding Should be Yesterday’s News

Today’s Guest Post is Sponsored by PubWise.io. PubWise is a¬†SaaS¬†application that manages the entire header bidding technology for any website or multiple websites. It eliminates long setup times, optimizes ongoing management, provides best in-class data analytics, and uses real-time optimizations powered by machine learning and artificial intelligence. Transparency in

Maximizing Revenues with Mobile DSPs

Author: | Categories: Ad Tech Topics, Mobile No comments
Maximizing Revenues with Mobile DSPs Guest Post by: Neelam Birthare, Team MobiVisits Gone are the days when advertising was about sponsored, non-personal message dedicated to branding and promotion, modern marketing communication is more accountable, data driven and result-oriented. With the advent of digital marketing and Smartphone, advertising is far