The Best Way to Market to Gen Z

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40% of US consumers belong to Generation Z. Every year, they spend $143 billion of their own money and influence $127 billion of their family’s spending. As the generation continues to grow up, their collective incomes will continue to rise. If your brand doesn’t have a marketing plan to

Hacks to Increase Brand Awareness

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Is brand awareness important? When a person associates a product with a specific brand, perfect brand awareness has been achieved. Most people refer to doing the hoovering, not the vacuum cleaning, or when using a search engine, they refer to ‘Googling it.’ What do people think of the brand?

A Basic Guide To Website Marketing For Small Business

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Startups and small businesses face a lot of challenges. One of them is connecting with a large number of customers. This is true since there are giant firms already controlling the market. But the good news is any small business can increase its online visibility through website marketing.    This

Why You Need a Marketing Workflow

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A marketing workflow is an organizational tool that agencies can use to describe the steps needed to complete their project or campaign. This gives the team a shared vision for the project and individual actions to achieve it. Marketing workflows can be a checklist or a visual representation of

Digital Marketing Tips And Tricks For A Small Electrical Business

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If you’re an owner of a small electrical business, chances are you don’t have generous access to marketing and sales resources that larger companies typically do. However, this doesn’t mean you should avoid or stop marketing your firm. You might think that ‘marketing’ only involves ads in newspapers and