Ad Operations Archive
4 Factors to Determine the Value of your Ad Inventory
Important factors to estimate the value of your ad inventory If you are a website owner, you know the revenue potential a site can have with healthy traffic and relevant, engaging and fresh content. It is sometimes hard to understand just how much your web traffic is worth. Here
What a Publisher Development Manager Does
What is it like being a Publisher Development Account Manager? A digital publisher development manager is a position that is in high demand for prospects new to the industry as well as experienced online advertising professionals. The driving force for the growth and need for this role in many digital media
The Secret Mind Tricks of Advertising In History
BuzzFeed created a great informational video that brings forth the “tricks” that advertisers have used and still use to get us to buy products that we “need.” The Question is posed “Does Advertising really work?” The undeniable is that United States firm spend about 160 billion dollars on advertising
The Importance of Computer Code in Our Lives
Computer Code is our DNA Code is embedded into our lives whether we realize it or not. It is the universal language between humans and computers that has come a long way since the prehistoric days of coding, even before binary code (1’s and 0’s). This PBS clip explains
Evolution of Online Display Advertising
The Evolution of Online Display Advertising is too complicated to put into words. When i decide to take a look into the annals of digital marketing history, I find myself watching videos that show how different aspects of the industry have co-evolved and connected over time. The Interactive Advertising Bureau
Online Marketplace Web Optimization Example
Target market SYRBazaar is an online marketplace similar to Etsy that exclusively features products developed by Syracuse University student and alumni designers. Currently, the website targets college students and SU alumni who look to purchase beautiful and unique items. Persona A would be the Syracuse University student who is
Great Websites for Digital Media News
Top websites for digital media news, views and concepts The digital ad space is very intricate and interlinked. Take one look at the Lumascape and you can imagine why: If an industry professional tells you that they understand exactly how the LumaScape works, they are either a genius or lying and
Analyzing a Publisher’s Performance Metrics
In online advertising reporting and analysis is a big part of determining weather a campaign is successful or not in both the short and long term. I have used many reporting systems during my career in the online ad space and my favorite by far is Appnexus. It is