Ad Operations Archive
How to Optimize Your Marketing Strategy: 5 Tips
In these times of stiff business competition, you and every other business owner need to optimize your marketing strategy. Optimizing your marketing strategy means to integrate and implement processes that widen your reach and bring more results to the table. The following are five tips for optimizing your marketing
How To Market Using Voice Search
Voice search technology is more advanced than ever before, and it’s being increasingly perfected by digital maestros who accurately foresee it playing an important role in the future of marketing. Many entrepreneurs and marketing gurus are nevertheless ignoring the serious potential of voice search because they feel as if
Understanding the Difference Between Branding and Advertising
he words “branding” and “advertising” are not something that you have never heard before. In fact, you must have heard of them countless times. However, if I were to ask you to explain more about them, would you be able to differentiate between the two? Knowing the difference between
The Different Types of Marketing Explained
If you’re the owner of a new business or you’re thinking of starting one, you need to have a great marketing plan. Since there are so many different types of marketing, you may feel overwhelmed by your options. Yet, it’s important not to let feeling overwhelmed paralyze you! After
Infolinks Media Review: Still a Versatile Ad Network in 2021
Ad Network Rating 5/5 Stars Thinking about working with Infolinks? Infolinks Media is an ad network that has come a long day since it’s inception in 2007 providing 100% Direct, Viewable and Exclusive inventory from it’s insanely large network of publishers. The company has experienced massive growth under CEO
Does earned media still have a place in the digital marketing mix?
Have you ever heard of the term earned media? Everyone gets the value of having your own media channels. From blogs to social media accounts and newsletter subscriber lists, owned media is easy to measure and manage. The same holds true for advertising. Purchased media like PPC campaigns, branded
Setupad Review: A Powerful Monetization Platform for Publishers
Ad Network Rating 5/5 Stars What is Setupad? Setupad is a monetization platform for publishers. With an advanced in-house developed header bidding solution and various optimization tools, Setupad aims to increase publishers’ ad revenue to the maximum. By taking care of the monetization, Setupad allows publishers to focus on
Primis Review – A Solid Video Discovery Platform for Publishers
Video Discovery Platform Rating 5/5 Stars Summary of Primis Video Discovery Platform Primis is the leading video discovery platform on the internet. They enhance and extend online experiences by working with publishers to help users discover high quality and engaging video content. which is fully customizable, integrates seamlessly and