One of the keys to running a successful small business is attracting customers on a regular basis. While there are several ways to do this, one of the most effective is by putting a blog on your website.
If your business is going to make it in the digital age, it’s going to have to gain some exposure on the internet. One of the best ways to gain internet exposure is by obtaining a high ranking for your business website on search engines such as Google. The higher your website ranks for relevant keywords, the greater chance there is of a web user choosing your services.
Manipulating your website to increase its search engine ranking is known as SEO or Search Engine Optimization, and it’s vital to modern-day marketing. One of the keys to good SEO is maintaining a blog.
By consistently publishing new blog posts, you better acquaint your website with various search engines. The more familiar those search engines become with your website, the higher they will rank it for the keywords contained within.
The result of this? More web traffic and more sales.
2. It Will Allow You to Interact with Customers
Another benefit of having a blog is that it lets you interact with your customers regularly. By allowing readers to comment on your blog posts (or on social media after you’ve shared said blog posts), you can keep almost constant contact with your customers. The more you talk with your customers, the more they’ll trust you, and the greater chance there will be of them doing business with you.
Note, however, that if you want to take full advantage of this benefit, you’ll have to be active on social media. After all, web users are bound to spend more time on social media than they do on your website. As such, they’re more likely to be exposed to your blog posts on social media than on your website.
3. It Will Help You to Get Feedback on Your Products
Looking to get quick feedback on your products? If so, a blog could be of major use to you.
All you need to do is publish a blog post about your product and ask for customers to leave feedback in the comments section.
This serves two purposes. First, it gives you the feedback you’re looking for, and second, it allows your customers to see that you care about their opinions. By letting your customers know that you value their opinions, you build closer relationships with them. The closer the relationship between business and client, the more sales there will be in the long run.
4. It Will Mark You as an Authority in Your Industry
Of course, this is dependent on your blogging about industry-related topics—and doing it well. For example, if you’re starting a credit repair business you should share tips that help people improve their financial situation and credit scores. The content should be highly relevant. If you’re a pizza place that blogs about dogs, for example, you’re not going to command much respect as a pizza expert. Not to mention, your readers are going to be a little confused.
Need help establishing an authoritative blog? Oracle Tree has you covered.
5. It Could Help You Establish Connections with Business Partners
Not only can an authoritative blog prove your business’ acumen to potential customers, but it can prove it to potential business partners as well. A fellow business owner could read one of your posts, become impressed, and pursue you to build a vital business connection.
This could go on to have a seismic impact on your company, either in the way of innovation or in business networking.
6. It Enables You to Advertise on the Cheap
You can’t run a successful business without advertising. Unfortunately, most forms of advertising (TV commercials, radio adverts, etc.) are expensive.
That said, there is one spot where you can advertise your business on the cheap: your website. Aside from what you pay for your web hosting and domain name, you don’t have to pay anything to advertise on your blog.
Once you’ve published a post about your latest product, you can share it on Facebook, or Twitter, or any other social media platform, instantly exposing it to hundreds and maybe even thousands of potential buyers.
7. It Will Put You in Position to Go Viral
We’ve already made note of social media and its ability to expose your brand to new customers. However, we haven’t mentioned just how big of an impact social media can have.
Under the right circumstances, social media can result in one of your blog posts going viral. If one of your blog posts goes viral, your brand will be exposed to hundreds of thousands and maybe even millions of potential customers.
For this to happen, you have to get lucky. However, you can increase your luck by publishing and sharing as many of your blog posts as possible.
There are All Kinds of Reasons to Start a Blog
In truth, there are all kinds of reasons to start a blog for your small business. These reasons comprise only a small selection of them. At this point, it really shouldn’t even be a question: if you own a business, it needs a blog.
Looking to get into blogging for your small business? In need of some tips? Our website has you covered.