What is Social Influencer Marketing?

Sproutsocial created an informative infographic explaining what exactly is social influencer marketing. Let’s take a look and understand what makes a good social influencer and how they can be leveraged to gain new eyeballs for marketers.

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What is Social Influencer Marketing infographic



“An influencer is someone who has an active following and can move their followers to take action. Influencer marketing involves connecting with these thought leaders to build a mutually beneficial relationship.”

Social influencers are an extremely profitable and well used marketing channel across a variety of platforms such as Facebook, Instagram, Pinterest, YouTube and many others.

Types of Influencers

  • Social Media Experts
  • Popular Youtube users
  • Bloggers
  • Famous People

Benefits of Social Influencer Marketing

  • More credibility
  • Access to larger audiences
  • User generated content
  • Social Influence
  • New leads and customers

Why should you Trust Social Influencer Marketing

  • What business make for every dollar spent on Infliencer marketing?
  • The fastest growing method to acquire new customers
  • Influencer Marketing is the most cost-effective customerr acquisition method
  • 51% of marketers acquire better customers through infliencer marketing
  • 50% of marketers use influencer marketing to generate leads and sales
  • Blogging is the top platform for influencer marketing
  • 59% of marketers plan to increase their budgets for influencer marketing

Traits of a Good influencer

  • Authentic – you want them to really resonate with the audience
  • Engaging – good engagement metrics on their social media channels
  • Active – Have been around for a while and post continuously
  • Expertise – They really know their stuff in a specific niche
  • Leadership – People in the industry look up for them


We hope you now have a good idea about the definition of social influencer marketing. Take these learnings and consider hiring a “social celebrity” the next time you are looking to promote your brand.