Sproutsocialcreated an informative infographic explaining what exactly is social influencer marketing. Let’s take a look and understand what makes a good social influencer and how they can be leveraged to gain new eyeballs for marketers.
“An influencer is someone who has an active following and can move their followers to take action. Influencer marketing involves connecting with these thought leaders to build a mutually beneficial relationship.”
Social influencers are an extremely profitable and well used marketing channel across a variety of platforms such as Facebook, Instagram, Pinterest, YouTube and many others.
Types of Influencers
Social Media Experts
Popular Youtube users
Benefits of Social Influencer Marketing
Access to larger audiences
User generated content
New leads and customers
Why should you Trust Social Influencer Marketing
What business make for every dollar spent on Infliencer marketing?
The fastest growing method to acquire new customers
Influencer Marketing is the most cost-effective customerr acquisition method
51% of marketers acquire better customers through infliencer marketing
50% of marketers use influencer marketing to generate leads and sales
Blogging is the top platform for influencer marketing
59% of marketers plan to increase their budgets for influencer marketing
Traits of a Good influencer
Authentic – you want them to really resonate with the audience
Engaging – good engagement metrics on their social media channels
Active – Have been around for a while and post continuously
Expertise – They really know their stuff in a specific niche
Leadership – People in the industry look up for them
We hope you now have a good idea about the definition of social influencer marketing. Take these learnings and consider hiring a “social celebrity” the next time you are looking to promote your brand.