It’s no secret that the world of mobile app development is booming. With such a competitive market, it’s more important than ever for businesses to have a strong mobile presence. But with so many different app options available, how can you make sure your business’ app stands out from the rest?
The answer lies in the product discovery phase. Developing a mobile app is a complex process that requires careful planning and execution. The product discovery phase is one of the most important steps in this process, as it determines the feasibility of your app and its features.
It’s also essential to identify your target audience and come up with a plan for testing your app during this phase. By taking the time to do things correctly in the product discovery phase, you’ll save yourself a lot of headaches down the road! Check out Agilie’s post about the discovery phase with more details why it is important to create a successful project.
What’s the Role of the Mobile App Discovery Phase in App’s Success?
The discovery phase is an essential part of the mobile app development process. It’s during this phase that you’ll determine the overall goals and objectives for your app, as well as the specific features and functions that it will need to have in order to be successful.
To ensure that your app meets all of these requirements, you’ll need to perform a thorough analysis of your target market, your competitors, and your own business needs. Only then will you be able to create a truly unique and valuable mobile experience for your users.
With so much riding on the success of your app, it’s important to put in the time and effort required to make sure that everything is covered during the discovery phase.
How does the Product Discovery process look like?
The product discovery process usually begins with understanding the objective of the product. This includes understanding the needs of the customer and what problem the product will be solving.
Once the objective is understood, a competitor analysis is conducted to understand what similar products are available in the market and what features they offer. Based on this analysis, a monetization strategy is devised to generate revenue from the product.
Finally, technology and platform selection is done to choose the right technology stack for developing the product.
The whole process of product discovery helps to understand the scope of the project and make necessary changes at an early stage to save time and cost later on.
Let’s now look at each step of the product discovery process in detail.
1. Understanding the Objective
Developing a new product is an exciting process, but it’s important to make sure that the product is actually solving a problem that customers have.
The first step in the product discovery process is to understand the objective of the product. This includes understanding the needs of the customer and what problem the product will be solving.
To do this, businesses need to perform a market analysis to understand the target audience and their needs. This analysis can be done through surveys, interviews, focus groups, or any other method of collecting customer feedback.
Once the business has a good understanding of the customer’s needs, they can start developing solutions that address those needs.
Only by taking the time to understand the customer can businesses develop products that are truly helpful and successful.
2. Conducting a Competitor Analysis
Once the objective of the product is understood, the next step is to conduct a competitor analysis. This involves research on similar products that are available in the market and understanding their features.
This analysis helps businesses to understand what features they need to include in their product to make it unique and valuable to users. It also allows businesses to identify any potential gaps in the market that they can fill with their product.
Competitor analysis is an essential part of developing any new product and can help businesses to ensure that their product is successful.
3. Devising a Monetization Strategy
After the objective and competitor analysis is complete, the next step is to devise a monetization strategy. This involves figuring out how the product will generate revenue.
There are many different ways to monetize a product, such as through ads, in-app purchases, subscription plans, or pay-per-use models. Businesses need to figure out which monetization strategy will work best for their product and their target market.
For example, a business that sells digital products may want to consider a subscription plan that allows customers to access all of the products for a monthly fee. Or, a business that sells physical goods may want to consider a pay-per-use model, where customers only pay for the goods they use.
The important thing is to choose a monetization strategy that aligns with the overall objectives of the product. By doing so, businesses can ensure that they are generating revenue in a way that is sustainable and profitable.
4. Technology and Platform Selection
Any business that wants to create a software product needs to choose the right technology and platform during the development process. This includes picking the right coding language, development environment, and frameworks.
The choice of technology will also dictate how scalable the product is. For example, if a business wants to create a product that can be easily adapted as new features are added, they would need to use a language that is far more flexible than one that is designed for specific purposes.
The same is true for development environments and frameworks. A business needs to carefully consider its options and make the best choice for their product. Otherwise, they risk developing a product that is either not scalable or not able to take advantage of new features as they are added.
The product discovery phase is a crucial part of developing any new product. By taking the time to understand the customer and the market, businesses can save themselves a lot of time and money in the long run.
Additionally, by picking the right technology and platform, businesses can ensure that their product is scalable and able to take advantage of new features as they are added.
By following these steps, businesses can increase their chances of developing a successful product.