People are quick to judge. In fact, studies have shown that people will form an opinion about your advertising within seconds of seeing or hearing it. That’s why it’s so important to make sure your content is top-notch. And if you’re struggling with engagement, voiceovers can be the solution for you.
The right voice can make all the difference, engaging the audience and leaving a lasting impression. But it’s important to remember that not all voiceovers are created equal.
A quality script should match the voiceover style, so before finalizing your voiceover script, be sure to identify the best voice for the job and tailor the writing accordingly. After all, a voiceover speaks directly to the heart of the audience, so you want to make sure you get it right.
In this article we’ll share with you a few pieces of advice that’ll allow you to turn your voiceovers into conversion machines. Let’s jump right into it!
How to Improve Ad Engagement with Voiceover
Ready to learn how to improve ad engagement with voiceover? Here are some of our top tips that will make your ads much more profitable with the power of human voice.
1- Keep it Natural
When it comes to voiceovers, natural always trumps salesy. You want your voiceover to sound like a normal conversation, not a commercial. The more relatable and sincere your voiceover sounds, the more likely people are to actually click on your video.
In this sense, voiceovers are very similar to the written word. If you want people to read your blog post, you need to write in a voice that’s relatable and easy to understand. That’s usually doubly true for anything with a human voice on it.
2- Consider unique accents
If you really want your voiceover to stand out, consider using an accent that’s unique but not too difficult to understand. For example, a British voiceover might be perfect for an ad about luxury travel.
If you’re struggling to find ideas in this regard, companies like Scottish Voiceovers give you access to talented voice actors that can put a twist on your ad.
In any case, it’s important to remember that not everyone will understand the same language or dialect, so make sure you’re catering to your target audience.
3- Make it Engaging
Your voiceover should be engaging from start to finish. This means avoid monotone delivery and instead use inflection to keep the listener’s attention.
The best voiceovers are usually those that sound like a conversation. So, if you can make your voiceover sound like you’re talking to a friend, you’re more likely to keep people engaged.
4- The tone is everything
The tone of your voiceover will also play a big role in how engaging it is. For example, if you’re selling a product that’s targeted at millennials, you might want to use a more casual and colloquial tone.
On the other hand, if you’re targeting baby boomers, you’ll want to use a more formal and professional tone. The key is to find the right balance for your target audience.
5- Comedy is king
When it comes to voiceovers, comedy is always a good idea. After all, laughter is the best medicine. And if you can make your voiceover funny, you’re more likely to get people to click on it.
Of course, not every voiceover needs to be comedic. But if you can find a way to infuse some humor into your ads, you’ll be well on your way to increasing engagement and therefore sales.
6- Consider the gender and age of your voice actor
The gender and age of your voice actor will also play a role in how effective your voiceover is. For example, a young voice might be perfect for an ad about a new app.
On the other hand, an older voice might be better suited for an insurance commercial. The key is to find the right voice for your product or service.
7- Use music to set the tone
Music can also be a great way to set the tone for your voiceover. If you’re selling a product that’s targeted at millennials or Gen Zers, you might want to use a more upbeat and contemporary track.
Conversely, if you’re targeting the older generations, you might want to use a more classic and timeless tune. The key is to find music that fits the tone of your voiceover.
Is using voiceovers useful in advertising?
Absolutely! Voiceovers are a great way to engage potential customers and drive traffic to your ads. By using the right voiceover talent, you can create an ad that is both professional and engaging.
If you’re looking for help creating a voiceover for your next advertising campaign, get in touch with our team of experts. We would be happy to help you create a commercial that drives traffic and increases sales.