Twitter has been popular since its release back in 2006. Entrepreneurs, brands, and even celebrities use the platform to raise awareness on global issues and provide insightful content.
For an average user who only signed up to get updates on their favorite influencers or receive the hottest news, paying attention to their data is irrelevant. But for businesses, an opportunity to download twitter data could help them reach the top!
Why your data is critical
It determines the buyer persona. In digital marketing, a persona refers to the holistic profile of a business’ customers. It obtains information regarding their demography and their motivations for buying products or services, like a physical or emotional need.
In the business world, this simple data allows companies to narrow down their target market to increase their sales, hence, receive a higher profit.
With Twitter analytics, you are given a chance to look into your followers’ location and interests.
For instance, you could find out that 29% of your audience are interested in SEO, while 14% are interested in marketing. On the other hand, 31% are interested in entrepreneurship, 14% are fond of leadership topics, and finally, the remaining 14% would love to hear more about advertising.
By knowing this, you’ll be able to provide the content or information that your followers are likely to share in their feed and indirectly promote your brand.
Manages your editorial content
Not everyone is scrolling through the platform simultaneously, so save yourself the trouble by diving into your Twitter account’s analytics.
Here, you would notice the time when your followers are active. It provides a basic picture of overall interaction over the course of a week or month, allowing you to determine whether your marketing efforts are effective.
This is significant if you’re spending money on advertising your Twitter posts. So make sure that you’ll review the data you’ll see in your account. Typically, the data would be displayed in a graph for easier understanding.
If you’ve noticed that engagement drops during the weekends, it might be wise to stop yourself from posting during those days then just resume posting when it’s weekdays. Yet, also be wary of the specific time where engagement rate is through the roofs.
For example, your company would like to release a new product. To achieve the “hype,” you could post the announcement during the hours when your audience is probably on Twitter so your post could reach more people, for that matter, which could increase your conversion rate, too!
Now, if your community is in a different timezone, using CMS tools such as Hootsuite would ensure that your posts are posted within the same day or time you wanted them to be without worrying about missing out.
Grow your followers
If your company is new to the market and you’re searching for a means to establish a reputation, you need to get engaged!
Your target audience is more likely to hit that follow button if they feel that your brand is genuine and prioritize providing the best user experience possible.
Go through your Twitter analytics to find out the users that share the same interests within your community. This would give you aid in targeting your ad campaigns. Plus, increase those retweets and likes to your posted content.
Obtaining this information might seem complicated, but in truth, it’s a piece of cake. Just visit your Twitter account, go to settings, and download your data then you’ll be good to go.
As long as you know how to utilize this information, you’ll be one step ahead of your competitors.