Google is so much more than a popular search engine. It has some fantastic resources that can be beneficial to individuals and organizations.
Nonprofits also have access to some fantastic tools. Marketing managers can use them to reach different stakeholders and generate publicity. Yet, that’s not all, as we will show in our article below.
We will look at the most useful tools for Google for nonprofits. But first, it helps to know about the Google for nonprofits platform.
Google for Nonprofits; What is it?
Google for nonprofits works as a partnership platform. Nonprofit organizations access tools that can help with streamlining some of the operations. They can use the tools to create awareness, engage supporters and raise funds.
Connecting with donors and stakeholders becomes easy and efficient, resulting in smoother workflows.
Sounds exciting so far? Well, it gets better. The platform is free, the only rule is that you get approval to join. How much better can it get for an organization that must be watchful about how it spends its money?
There are country-specific eligibility requirements that your nonprofit must first meet. The organization, for example, cannot be a hospital, government entity, or academic institution. Please take time to read the eligibility criteria to know whether you can apply or not.
G-Suite for nonprofits allows you to communicate using easy-to-use tools. Here are some of the benefits.
Preparing documents, presentations and reports becomes easy with Google Documents or Google Sheets
Storing and sharing files is easy with Google Drive.
Google Workspace allows you to centralize all your work, resulting in greater efficiency. You can also achieve better collaboration amongst teams or with different stakeholders. It is possible with tools like Google calendar, Google Drive and Google Chat.
Create surveys with Google Forms
Google Hangouts help with better interaction through the chat function
Nonprofits also get email hosting for up to 15 accounts. The package comes with 30GB of storage space. Further, there is no limit on the Gmail accounts that end with your domain name. The customer support is excellent and accessible via phone call, email, or chat.
Digital marketers have to set aside a large part of their budget for advertising. Companies can factor in the expenses when working on their marketing strategy.
But, nonprofits depend on donor support. The money they raise could go to better use than paid advertising.
That is why Google grants are one of the most powerful and beneficial to nonprofits. Your organization will get up to $10,000 worth of value for the purposes of creating visibility. The Ad Grants use pay-per-click (PPC) advertising. Your message shows up as text ads when using the Google search engine.
The possibilities for a nonprofit are unlimited with Google Grants. Digital managers can use it to:-
Advertise upcoming events
Attract new email subscribers
Target people who may donate to the organization
Take advantage of SEO and relevant keywords with the Google Keyword planner. The result is greater visibility for your nonprofit
Generate awareness for the nonprofit and the different programs
Apply the use of AD words to become an authority on subjects close to your core activities
Track website campaigns with tools like Google conversions and so much more.
Video marketing is a critical tool for digital marketers. It allows for greater engagement with audiences. Further, nonprofits need to showcase their work to different stakeholders. Video content eliminates the need to read tons of text and provide evidence of actual work.
With billions of active users, YouTube is a fantastic platform to reach audiences. The nonprofit has the opportunity to target different stakeholders for support. The videos can include donation cards.
YouTube also allows for the processing of donations via the platform. The best part is the nonprofit will not incur any costs for the transactions.
There are also tons of tutorials available on the platforms. Digital marketers can use them to learn how to increase their digital footprint.
Google Maps and Google Earth
Google maps and Google Earth give solutions where data maps and satellites are crucial. They provide a fantastic way to show projects in different geographical locations. It helps with data visualization and contextualization. The stakeholders do not have to imagine the situation on the ground.
Take the example of the use of Maps APIs to communicate. Nonprofits can send GPS coordinates to stakeholders about different projects. It helps increase transparency and trust amongst the donor communities.
The organization can also record videos and geotag the content on Google Earth. A good example is the use of video content by the Surui tribe in the Amazon. They put material on Google Earth to share their culture and challenges with the rest of the world.
Illegal logging, for example, was a big issue. Google taught the inhabitants how to use the Open Data Kit and mobile phones. It helped highlight the illegal activities in the area. It made it very difficult for the criminals to continue with the destruction of the Amazon forest.
You have looked at some fantastic tools available on Google for nonprofits. The G suite can help increase efficiency and better communication. YouTube videos help in storytelling and showcasing of nonprofit works. Google Ad Grants provide cost savings. It helps organizations that cannot afford to spend money on advertising.
Other Google tools may not be specific to nonprofits. But they have features that can help such organizations. Google Analytics, for example, helps measure the effectiveness of marketing activities. The nonprofit can see how many people visit their website. They also get to know how the audiences interact with their content.
It provides an opportunity to tweak marketing activities. In this way, they can maximize what works. Google + provides a platform to share videos, photos and stories.
Why spend money when you have all these fantastic resources on Google for nonprofits?
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