Social media gives your business the spotlight. Many products don’t launch successfully because people don’t know about them! Don’t be that business.
Did you know that the benefits of social media advertising include reaching triple the number of potential customers? These numbers aren’t possible with traditional print or television advertising.
1. Benefits of Social Media Advertising: Brand Recognition
People won’t know how amazing your product or service is if they have no access to it. Give the content you’re selling the highest chance of success. With a gripping bit of marketing copy, you can rope in a lot of new clients.
Social media advertising allows you to build a brand, not just sell products. You can highlight your values through posts. Not everything has to be about hard selling a product. You can sell ideas and feelings, too.
Word of mouth from current fans is invaluable. They’ll share their love of your brand with their friends, and then viola, new consumers!
2. Post Trendy and/or Meaningful Content
Eye-catching posts will make your page pop. People enjoy scrolling through content that isn’t vying for their wallets. Find out what matters to your brand beyond a transaction.
Lifestyle photographs are huge and highlight the influential power of social media. Customers see a trendy location and want to embody the vibes in the photo. It’s even better if the photo is in your local community so people feel connected to the environment around them.
Sillier content using memes or pop culture references lands well with young brand fans. Give them a reason to engage with you!
3. Target Exactly Who You Want
Social media knows a lot about categorizing people. Demographics are easy to pin down on online spaces. The benefits of social media advertising include selecting a very specific set of people based on gender, age, country, etc.
This is a win-win, as you’ll get close brand contact with people who are interested in your product, and they’ll be recommended sites and services that they typically engage with!
4. Reduce Marketing Costs
This is true for both large and small companies. However, small companies are greatly benefitted by reduced marketing costs from social media advertising.
Your brand might be new, without access to expensive tech or entire graphic design teams ready to make beautiful content. But with the power of social media and some clever photos, you can make a huge impact.
5. Increased Credibility
Social media marketing unlocks the potential for you to hire influencers who drive engagement. Engagement is arguably the key component of social media advertising. Whether it’s fun or serious, getting organic traffic to your page is what every marketer wants more than anything.
6. Search Engine Ranking
You no longer need a commercial on Superbowl Sunday to reach consumers. If your brand is on social media, chances are that you’re easier to find on search engines such as Google and Bing. When people search for your products, you’re likely to pop up if your page is tied to what you’re selling.
Zero in on Your Consumers
The bottom line is that even if you already have loyal consumers, social media advertising can open doors to new browsing traffic. The benefits of social media advertising are plentiful.
Be sure to look through other articles here on DigitalAdBlog if you want insight into more key components of advertising and blogging. Be bold and get those consumers!