If you own a business, then you know how challenging it is to market and spread your brand. Many businesses fail to do this, which may be a reason why 50% of businesses fail within their first five years.
One of the best ways to spread your brand is by taking advantage of social media platforms. However, if you’ve never had an account before, you may be unsure how to create a business social media account, as well as what the benefits are.
Keep reading to learn about five benefits that go along with starting a business social media account.
1. Better Brand Awareness
If someone doesn’t know that your business exists, how do you expect them to buy your products or services?
Social media solves this problem by increasing your brand awareness. Most people today have accounts on platforms such as Instagram and Facebook, which means that with some luck and some help from local SEO services, they’ll stumble across your brand.
2. Gives You Credibility
When you’re trying to learn more about a company that you don’t know much about, what do you do? If you’re like most people, you head to their social media page to learn more about them.
Business websites are becoming more and more outdated, and oftentimes don’t reflect the current state of a company. On the other hand, social media pages are fluid, providing customers with up to date information about your company.
People can also see how many followers a page has. If it has many, it can help create a sense of credibility.
3. More Sales Opportunities
When you move to social media, you should move with a purpose. That purpose is to increase your sales revenue.
By writing posts that link customers to some of your products or services, you’ll be able to increase sales. Social media provides you with great demographics, letting you create better marketing strategies that target specific groups of customers.
4. Better Customer Service
Although most businesses have phone numbers or email addresses that people can use for customer service, many people prefer to use social media to resolve their problems.
Excellent customer service is something that people look for when comparing brands. By having a social media account that has a reputation for responding to customers quickly, you’ll be able to attract new customers, while keeping your current ones happy.
5. An Outlet for Content Creation
From a consumer perspective, social media is a way to find and share exciting content. You want that content to be the things you produce.
If someone really likes a post, they’ll share it to their story or account. By creating content that is innovative and exciting, you’ll draw attention to your brand while increasing sales.
Spread Your Brand With a Business Social Media Account
The customers of today want, and even expect, the businesses they shop from to have a social media presence. As this guide explains, many benefits go along with having a business social media account. Creating one will help you stay competitive in an over-saturated market.
Do you now have a better understanding of why and how to create a business social media account? If you do, make sure to check out some of our other articles for more guides and tips.