The fact that you don’t want to become part of the 20% of small businesses that fail in their first year is a given. But how can you avoid falling into the ranks of these companies? The numbers are overwhelming and discouraging, yes, but luckily there are factors within your control that can ensure your business succeeds.
A good website is paramount to any business, and the background color is the first thing that people see when they click on a link to your page. This means that having a good color scheme for your website is essential when designing an effective online space. Read on for some tips on how to pick the best background color for websites according to science.
Many websites choose to use white backgrounds. While this isn’t an interesting or attention-grabbing choice, it does make sense- any image, text, or graphic that you place over a white background is going to stand out. Unfortunately, people tend to overlook sites that have white backgrounds because they find them to be lazy and uninteresting design choices.
Off-white backgrounds are a good alternative. Cream or eggshell backgrounds note that you put thought and work into designing your page. They still, however, give you all the contrast-related benefits that white does.
An emerging trend in web design as we head into the new decade is Dark mode. This is when you have a black (or midnight blue) background and the text is white. The graphics will also be surrounded by white borders or be in light colors. Dark mode has been proven easier on people’s eyes. It causes less eyestrain and lets consumers browse your website for longer intervals.
You can offer both Dark mode and Light mode, as most websites do. This will give your audience the option of a black background while still allowing them to look at the original off-white website if they choose to do so.
The Power of Blue
If you want to have a more vibrant color than black and white, that’s great! In fact, studies show that blue is the color that consumers like to see incorporated the most in web design. Think about it- most social media sites incorporate blue into their color schemes. This is because it’s eye-catching and attractive. Not only that, but there are a wide variety of shades and hues that you can experiment with to create something visually stunning.
Target Audience and Background Color
You should also change background colors for your designs based on who your target audience is. Men and women, for example, like different colors from one another. While blue is the most popular across the board, women tend to prefer purples and greens when it comes to web design. Men, on the other hand, prefer reds. Make sure to think about who’s going to use your services most and cater to that demographic.
While choosing a website’s color scheme can be overwhelming, there are surefire recipes for success.
Now that you know how to choose the perfect background color for your websites , it’s time to learn how to use that site most effectively. Click on the ‘blogging’ tab on our home page for some tips on how to run an effective blog.