There are about 4.14 billion active social media users around the world. This equates to more than half of the total population. Social media is a powerful tool for connecting with others near and far.
But how can you be sure that you’re getting the most out of your social media platforms? It’s important to know how to increase social media engagement to build more sustainable relationships.
Whether you’re a business owner or an average user, these tips can help you. Read on for the top five steps you should know for how to improve your online presence.
1. Prioritize Quality Content
You must remember that whether your profile is for branding or personal use, people want to see high-quality visuals. Be sure to post videos, photos, and words that add value to your feed.
When taking photos, be sure that your camera snaps a high-definition image that will look great online. When recording video, consider recording in vertical mode rather than horizontal. When sharing words or graphics, remember that most people will see your posts on a small mobile device. Ask people who do web content writing jobs for help if you are new to this.
Be sure that your posts are clear, visually appealing, and attract interest.
2. Post With Strategy
Once you have the perfect content for social media, time your post with strategy. Posting at the right time of day is crucial for better engagement.
On a typical day, when do you scroll through social media the most?
For many people on Facebook, Instagram, and Twitter, these times will vary. While these are the three most popular social media sites at the moment, other sites have their own peak times. Be sure to research the algorithm of your favorite social platform.
3. Use Hashtags
Hashtags are not a new concept in the digital space. Because of their ability to connect others with similar interests, they’re a top tool for many users online. Using hashtags on your posts, no matter the platform, is sure to boost your social media engagement rate.
For example, cooking bloggers may consider using hashtags like #foodie or #chef to find others that have similar interests. If you’re an everyday user, posting hashtags like #instagood or #photooftheday may also boost engagement.
4. Be Consistent
On social media, consistency is key. Remember, even if you’re not a corporate brand, you’re a personal brand. By posting on a regular basis, you can increase brand recognition and boost engagement.
Brand recognition refers to the rate at which others will recall you and your content. By having a consistent theme to your content, people are more likely to remember your profile and come back for more. Consider posting at least a few times per week across multiple social platforms.
So you’ve posted your content, but it hasn’t gotten many likes. You may be wondering, “What am I doing wrong?” This is one of the top social media engagement questions.
The key is to communicate with other users. Don’t post your content and log off for the day. Interact with others through messages and comments.
This can drive users to your profile and create meaningful relationships. These relationships will add to your engagement in the long run. Consider adding a comment, sending a message, or sharing a post you enjoy today.
Learn How to Increase Social Media Engagement Today
In such a populated digital space, it’s important to stand out to best connect with others. To do so, learning how to increase social media engagement is key. Start by following some of these simple steps today.
For more digital tips and helpful business advice, be sure to check out our other posts.