Fade Wrinkles and Clean Pores: Your Skincare Marketing Guide

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The global skincare products market was previously valued at $134.8 billion. As the skincare market continues to grow, it’s essential that brands learn to stand out. Otherwise, consumers might fail to recognize one brand among the rest.

Don’t let the global skincare market size keep you from success. With a strong skincare marketing strategy, you can stand out and boost sales.

Ready to grow your business this year? Get started with these seven easy steps toward stunning success!

1. Pinpoint Your Target Market

Not every skincare market is the same. Before you can develop a skincare marketing strategy, you need a full understanding of your business. That starts by choosing your niche market.

You’re not just a skincare company. What helps you stand out from your competitors?

Are you focused on the baby skincare market or more concerned about the natural skincare market size? Choosing the right skincare niche market can give you a competitive advantage.

You can focus your time and effort on customers no one else is trying to reach.

Think about the products you want to sell. What solution are you offering?

For example, you might want to focus on teenagers who are struggling with acne. Maybe you want to help older customers who deal with sunspots and wrinkles. There are so many different opportunities within the skincare market for you to explore.

Once you understand your skincare niche market, you can develop a strategy to reach that market.

2. Understand Your Beautiful Customers

Don’t make assumptions about your customers. Instead, learn everything you can about the customers within your niche.

Consider demographics like age, gender, and location. Are you trying to reach consumers who can afford high-end products or people on a budget?

Think about the customer’s main needs. How can you respond to those needs with your products?

Once you know who your customers are, you can dive into what they care about. Then, you can craft a strategy designed to respond to those needs.

3. Research Killer Keywords

Now that you understand more about your customers, you can gain more insight into their behaviors.

What keywords do your customers use when they search online? Keyword research can help you craft a strong search engine optimization (SEO) strategy. With SEO, you can ensure your website appears when consumers search for your products.

First, you need to know what keywords they use in a search.

Type a word or phrase that’s relevant to your business into Google. What appears in the dropdown menu? These are phrases consumers are already using in a search.

You can also use Google Keyword Planner, Trends, and Ahrefs to develop a list of keywords.

Make sure to focus on keywords that suit your niche.

4. Build a Wow-Worthy Website

Where will customers go to learn more about your business and products? A beautiful website is key to a strong skincare marketing strategy. Otherwise, you’ll fail to bring in leads and sales. 

Your customers look at your website the same way they look at your products. They expect something stunning and usable. In fact, consumers form 75% of their judgment about a website’s credibility based on looks.

You can use user experience (UX) and minimalistic design trends to create a stunning website. Try to include:

  • White space to give your content room to breathe
  • Stunning, professional photography
  • Headings and subheadings to stay organized
  • An easy to read font
  • Your brand colors
  • Buttons that are easy to click on
  • An SSL certificate for security
  • Mobile-optimization

Are you creating an e-commerce store on your site? UX design can help you boost sales.

Here are five additional tips for marketing beauty products online to help you sell!

5. Create Eye-Catching Content

If you want to attract customers to your website, eye-catching content is essential.

Use your keyword research for topics to write about. Then, create helpful, informative blog posts. Make sure these posts help people solve their skin problems.

Remember, you want to give people the content they’re looking for. Add a compelling call-to-action (CTA) at the end of a post to encourage conversions and sales.

Try different forms of content, including polls, quizzes, blogs, vlogs, infographics, and more!

6. Design Stunning Online Ads

Pay-per-click (PPC) ads can help you increase traffic to your website as well.

You can create these ads on search engines like Google or social media platforms like Instagram and LinkedIn. Make sure your visual ads communicate your brand.

Then, link consumers to a landing page on your website. Create a conversion opportunity, such as a form, to reel in leads!

7. Stay Social

Show off the beauty of your skincare products with images that stand out from the rest. Use social media platforms like Instagram and start building a following.

Do you already have happy customers raving about your brand? Post user-generated content (UGC) to draw in new followers.

You can work with influencers to reach new customers too!

For every $1 spent on influencer marketing, businesses make around $6.50 in return. In fact, influencer content delivers an ROI 11 times higher than traditional digital marketing formats.

Meanwhile, about 60% of consumers trust advice from their favorite creators. They’re more likely to trust creators on what to buy than celebrity recommendations. 

Another 40% of consumers have purchased an item online after seeing an influencer with it.

The beauty and cosmetics industry is now second among industries using influencer marketing, right behind the fashion industry.

Make sure the influencer you choose suits your niche. Look at their feed. Are their posts eye-catching and suitable for your brand?

By working with an influencer your customers already trust, you can boost brand awareness. In time, consumers will start to trust you, too.

The Secret to Success: 7 Skincare Marketing Tips for a Blushing Boost in Sales

You don’t have to fall behind the global skincare market this year. Instead, use these seven skincare marketing tips to stand out. With these tips, you can attract a following and start boosting sales!

Looking for more ways to generate business this year? We have the tips you’re looking for.

Explore our latest posts today for more helpful advice.