Author Archive
What is a Demand Side Platform? (DSP)
Demand Side Platforms: What you need to know. What is a Demand Side Platform? A demand side platform, or more simply known as a DSP is a platform that enables buyers of online advertising inventory to purchase across multiple exchanges from one UI. DSP’s are the third major bucket in the
What is an Agency Trading Desk?
Understanding the Lumascape: What is an Agency Trading Desk? The Lumascape and other infographics about programmatic tell the story of a separate, yet united ecosystem of digital advertising. DigitalAdBlog is embarking on a journey to educate the world how each piece fits together in this ever expanding digital universe. Let’s Start
What is Open Auction Pricing in Programmatic?
Open Auction Pricing in Digital Advertising Open auction pricing in programmatic advertising is a tactic used to expose a publishers inventory to the largest potential pool of advertisers. In an optimal real time bidding auction with revenue being the most important value, every single impression should be sold to
Optimize Your Vacation
Optimize your vacation with this info graphic Optimize your vacation today Cannot decide how you should spend your time and money on a vacation? DigitalAdBlog has you covered with this infographic that guides you towards the perfectly optimized vacation.. or maybe a stay cation! It’s your decision at the
What is the Difference Between iFrame and Javascript
iFrame Vs. Javascript Tags in Digital Advertising Tag management is a category of digital advertising that takes a great deal of time to understand and master. 3rd party ad tags are often used in order to reduce discrepancies, allow ads to load and decrease the time it takes for
6 Content Recommendation Networks
What is Content Recommendation? Content recommendation which falls under the discipline of digital advertising known as native advertising, is a hot sector of the digital advertising ecosystem right now. As a publisher or digital media entrepreneur it is important to understand who the major players are in content recommendation. Here
Digital Advertising Formulas Cheat Sheet
Make digital advertising simple with this easy to use cheat sheet! There are many formulas in digital advertising that you should remember to be a successful internet entrepreneur. Here is a handy digital advertising formulas cheat sheet for the basic calculations you will use every day. Share it, print it, tape
How to Calculate Conversion Rate
What is Conversion Rate in Digital Advertising? The internet is a well oiled machine with clicks being the most basic action taken by a user. These clicks are essentially what keep the internet free by powering the digital advertising ecosystem. When an ad creative is clicked, an ad call (a