Mobile marketing uses both the numeric and alphanumeric data from a wireless phone to send out email or text messages, which can include information about products and services. Now that SMS Sender ID is required for many providers and systems, businesses need to be aware of the changes it will bring to their mobile marketing strategies. Here are the ways in which SMS Sender ID is connected to your business.
What Exactly Is SMS Sender ID?
SMS Sender ID is a reverse-lookup service that matches the number of your wireless phone with your business information. As mentioned at messente.com/blog/messente/what-is-sms-sender-id, it is the value of who sent a message with a registered mobile number displayed on your handset. A sender ID typically looks like an SMS address and is displayed on the mobile device as a sender name, shown in isolation or associated with a logo. Here are the different types:
This is a five-six digit number that matches the wireless phone’s shortcode. When companies use this, they assign numbers specific to their business purposes, like sending out marketing material or allowing customers to make reservations quickly.
This type of sender ID can be based on a customer’s wireless carrier and is often used in conjunction with a shortcode. Basically, it allows a company to send an SMS message from a single number but have it display differently per subscriber carrier network, so they know who received it when checking their inboxes later.
This type of sender ID allows a user to send an SMS message from a text address that contains both letters and numbers. It is often used because it’s easy to remember, especially for customers who have just signed up for the service.
Here are the ways in which SMS sender ID is connected to your business in a positive way.
Because there are now two types of sender IDs, carrier prefixes and alphanumeric, you can use one-click registration, which allows your customers to register directly from the SMS message they receive or on an enrollment website.
This feature also allows consumers to choose how they wish to be notified through their wireless phone when they receive an SMS message that comes from a particular organization or company that they have signed up with in order to do so. You can also utilize this function to notify your customers of new promotions and deals that you’re offering and their proximity.
Compliance With Laws And Regulations
SMS Sender ID helps businesses stay compliant with laws and regulations, so they can avoid fines and penalties. It also eliminates instances where lawyers may recognize complaints because of lack of compliance regarding spamming or fraudulently identifying the sender of a text message.
Authentication And Other Security Enhancements
SMS Sender ID also provides authentication and security enhancements that can help protect your business’s brand reputation while promoting public safety. For instance, in the event of a natural disaster, this allows text messages to be sent out with accurate and reliable information since it is authenticated by an approved sender list in a trusted authentication system.
Increased Stability And Reliability Of The System
As a result of SMS Sender ID being connected to large-scale infrastructure, users can enjoy increased stability and reliability with international spam control blacklisting services. In addition, businesses can benefit from monitoring spam complaints from their customers if they use popular bulk messaging systems.
Easy To Integrate And Work With Other Systems
SMS Sender ID is a phone number used exclusively for texting, so it will be easy for businesses to integrate with other systems – such as their CRM software or SMS Gateway – because of its simplicity. This means your business can easily add SMS Sender ID without having to worry about compatibility issues or other roadblocks when working with existing systems.
Faster SMS Messaging
SMS Sender ID allows companies to send out messages quickly, which is very useful when there are time-sensitive matters that need to be resolved immediately. This can improve customer satisfaction if your business offers the kind of service where you have to keep them informed at all times, so they don’t have any surprises or questions arise later.
Higher Conversion Rates
Because SMS Sender ID provides businesses with a more direct way to interact with their customers, it usually boosts conversion rates by 20 – 40 percent for each marketing campaign you run. To put things into perspective, this equates to an increase in sales revenue of 10 – 15 percent on average per marketing effort based on mobile conversions.
In conclusion, businesses can enjoy many benefits by having an SMS Sender ID. This includes the ability to use one-click registration, personalize alerts or promotions and offers, stay compliant with laws and regulations for spam control compliance and avoid legal complaints because of lack of compliance. Furthermore, your business can also benefit from authentication and security enhancements with international spam controls, as well as increased stability and reliability when working with existing systems.