If you are struggling to achieve that high rank in Google SERP rankings despite consistent efforts, then it is time for you to modify your SEO strategy. A lot of marketers fail to get results from their SEO campaigns, and it happens because they make some of the most common SEO mistakes.
If you want your search engine optimization marketing to succeed, you need to keep up with the latest SEO marketing trends and avoid the tiniest of mistakes that easily get ignored. Some of these mistakes affect your entire SEO strategy and renders it obsolete.
In this article, I have mentioned some of the most common SEO mistakes that you need to avoid at all costs in 2021. Let’s take a look:
Ignoring Search Intent
Search intent is a hidden SEO factor that can impact your Google SERP rankings greatly. Google prefers to award more points to a website that doesn’t only have strong SEO elements but also satisfies the user’s search intent.
If a user is landing on your page through keywords and is unable to find what he or she is looking for, it will have a poor impact on your SEO and give you negative points. That is why it is vital for you to focus on the keyword intent and optimize your pages accordingly.
Not Running Regular Website Audits
Running regular website audits is crucial for your SEO’s success because it gives you information on how your visitors perceive your website and whether it is easy to navigate through or not. A website audit dives deeper into what your website offers and how valuable is the information you are providing to your visitors.
A website audit includes SEO, page loading speed, conversion/checkout process, and content quality. You can also hire an experienced SEO Services Singapore agency and let them do a detailed audit of your website and recommend tailored SEO strategies.
Ignoring Off-Site SEO
Another major mistake a lot of marketers make is that they ignore off-site SEO altogether and focus only on the on-site SEO strategies.
Yes, it is crucial for you to focus on website optimization and on-site SEO techniques, but off-site SEO is also vital, and you cannot get the best results without it.
It is important for businesses to create content for off-page optimization and target well-reputed and high DA websites in their industry. You don’t necessarily have to spend too much time or resources on off-site SEO, as even small, focused efforts will help you produce good results.
Google has improved its algorithm significantly, and if you are buying low-quality links from other blogs, it won’t do you any favors. In fact, such links can result in penalties from Google, and you can take a nosedive in the rankings.
If you want to add links to your website, you will have to earn them. Google only appreciates links that come from a credible and well-reputed website and can generate high-quality traffic. The page your website is connected to must offer some quality to the visitor.