The coronavirus pandemic has caused many companies to take a huge loss in earnings and activity. But with markets opening back up again, search engine optimisation (SEO) can help your company to get back on its feet. If you don’t have the means to hire a digital marketing agency to do your SEO for you, here are a few SEO strategies that can help you financially recover from the pandemic.
With so many shops, restaurants and more closing, our worlds have definitely become smaller. Staying in and only leaving the house for essentials is a trend that hasn’t changed too much, even with restaurants and shops reopening again. This is where local SEO plays a huge role in helping companies to recover from the pandemic. Whether you are a shop, restaurant or service provider, the chances are that most of your customers will come from your local area during this time more than others.
So make sure that you use location keywords in your copy and meta titles and descriptions to really maximise your chances of ranking for your location keywords. This will help to direct locals to your business and ultimately bring in more customers.
Google rankings are the holy grail of SEO, and they’re more important than ever. With the closing of so many brick and mortar stores, e-commerce has seen a huge period of growth. So ranking on Google is probably the one area that you should be focusing on the most. Using keywords in all of your content that you create moving forwards is the best way to help Google to recognise and rank your site above competitors. And you should get specific here too. Really target particular keywords that are achievable in regards to your site’s domain authority and that have a good search volume so that you can reach your customers.
Focus on quality AND quantity
Whilst you don’t want to overstuff your content with keywords, you do need to make sure that your keywords are being used in more than one way. While it’s a given to use them in the body of your copy or blog, also remember to put them in:
- Headings and subheadings
- Meta title and description
- Throughout the body of the copy
Your copy itself needs to be a decent length so that Google can see that you’ve produced a trustworthy and authoritative piece of information. And if you don’t have the means to produce content that will rank, consider starting a blog for your company or site.
Optimise content you already have
If your budgets have dwindled and you’re unable to seek outside support with your SEO efforts, then a great way to help your company recover from the pandemic without making a financial commitment is to optimise what you already have. From blogs to web copy and meta titles and descriptions, you can go through your company’s existing content to rank better on Google.
You can do this by carrying out keyword research on the content you’ve already written about, and making sure that you include those keywords in your copy, meta titles and descriptions, headings and subtitles.