How Snapchat can Expand your Brand

If you don’t know what Snapchat is, it’s time to get accustomed! Snapchat is an instant video messaging app that you can download on to your smartphone. Increasingly, brands are using the app to reach their target audience while also expanding their market. Snapchat allows business owners and managers to create deep connections with their followers. It also helps customers distinguish between brands – if there is a personal connection with the brand, they are more likely to buy from you in the future. Are you wondering how you can use Snapchat to grow your company?

The people at M2 On Hold have created the infographic below that details all the different ways you can utilise Snapchat in order to grow your brand. Subject to your business’ type and industry, there are a variety of diverse methods you can use in order to increase your following. There are a plethora of benefits to using Snapchat within your marketing strategy, one of the key benefits being that you can get free market research as you are in direct contact with your target market. From how to use it to marketing strategies, let’s take a look at the infographic to learn more about Snapchat!


Infographic Summary:

Snapchat Statistics:

  • 100 million daily active users on snapchat
  • 65% of users contribute content
  • 9 Billion daily video views
  • 9,000 snaps a second
  • $50 million in revenue reported in 2015. $200 Million projected by the end of 2016
  • Users spend 30 minutes in app on average per day
  • Ireland is the top country in Snapchat based on % usage by online adults in each market

Expanding your Brand: 8 Snapchat Tips

#1 Leverage Your Audience to Build Your Following
Put your Snapchat username in your bio on other social profiles.
Make your account’s Snapcode – The unique, scan able ghost logo given to each user that functions like a Snapchat-specific QR code- your profile image on other accounts.
Recruit ambassadors to help you spread the word about your brand’s Snapchat account.

#2 Increase User engagement with Story Replies
With story replies, anyone can reply to a specific photo or video by swiping up from the bottom of the display and opening a new chat window.
Recieving feedback from your snaps is instant and is a valuable way to measure how your campaign is going.
Companies are already using story replies to conduct informal contests, host polls and start Q&A discussions.

#3 Create Customisable On-Demand Geo-Demand Geofilters
With On-Demand geofilters you can now create and publish a Geofilter for a business or private.
You can buy On-Demand geofilters for an event or even an entire block – for an hour or up to thirty days.
Pricing starts at $5 and depends on a few factors including the size of your geofence and the time period.

#4 Offer an Exclusive Discount
Give your followers exclusive promotional offers they can only receive through Snapchat.
Since stories expire after 24 hours, it’s a perfect platform to host flash sales.
Also giveaways are great and the quick turnaround keeps customers engaged.

#5 Directly Target Content to Select Followers
This works well when sending a promo codes to a selected few that meet the criteria of the giveaway.
Control who sees your snaps by selecting an audience within Snapchat.

#6 Activate Snapchat Stories
Make sure your Snapchat story has a beginning, middle and end.
Notice what your favorite brands are doing on Snapchat.
Try to always have a Story uploaded everyday on your account so people can always find out more about your product and followers have something to watch and learn more about your company.

#7 Build Up To a Moment/Event/Product Launch
Spread the word about the upcoming event with your target demographic, you can do this by showing behind-the-scenes snaps.
Examples could include your manufacturing processes, team outings, workspace environments and product teasers.

#8 Back Your Marketing campaign with Snapchat Ads
The potential to go viral in your targeted demographic is massive.
It’s less likely to get lost in a news feed, like on Facebook or Twitter
Snapchat offers intimacy at scale – an immersive video, curated context and no pre-roll.

Do you agree with their Snapchat tips? What is your essential piece of Snapchat advice? Tell us your thoughts in the comment section below!