6 Video Marketing Trends of 2016

6 Video Marketing Trends of 2016 Cover

Video in Ad Tech has yet to be fully cracked and 2016 will continue to be a big year of growth in video marketing. Wideo created this great infographic encapsulating what is happening in the video realm.

6 Video Marketing Trends of 2016

Infographic Summary

One: TV Viewership peaked in 2010 and has been falling ever since.

  • Internet video to TV is predicted to increase 4x from 2014-2019.
  • 8.5 Million 18-34 year olds using smartphones, tablets, streaming boxes or game consoles per minute.

Two: Mobile Video Graduates – Mobile video ad spend grew from $1.5 billion to $2.7 billion

  • 75% boost in just one year.
  • Mobile video alone makes 24% of all digital revenue and projected to reach 29% in 2016.
  • Use of the YouTube app on smartphones has increased 34% over the past year.

Three: Consumers don’t mind watching longer videos.

  • 81% of consumers watched videos longer than 10 minutes on their connected TVs.
  • 65% of consumers watched videos longer than 30 minutes.

Four: The social media trend is video – The number of video posts per person has increased 75% globally and 94% in the U.S

  • The amount of video from people and brands in News Feed has increased 3.6 times year-over-year.
  • More than 50% of people who visit Facebook in the U.S every day watch as least one video.
  • Snapchat receives 6 billion daily video views.

Five: Youtube becomes shoppable – The number of views for product related videos has increased by 40% over the past year.

  • Google launches shopping ads for YouTube allowing advertisers to feed products into both their videos and partner videos using the click-to-buy ad format. Shopping ads on YouTube provide a new revenue stream to monetize product-focused videos.
  • Companies testing the shoppable ads reported: 300% increase in revenue per impression, 80% increase in consideration and 54% increase in ad recall.

Six: Virtual reality is advertising’s Next Big Thing. This will be the year of virtual reality with VR headsets, hardware and software readily available to the public in 2016.

  • With 8 billion video views per day, facebook continues to roll out new video creation tools, such as tools for brands to post 360-degree clips.
  • 15 million people are forcasted to be in another reality by end of 2016.
    38 million people expected to own a virtual device of some kind by the end of 2018.