AdNgin, a turn key solution which boosts AdSense Revenue and optimizes user experience through continuous testing created this nice publisher checklist to give publishers tips on how to choose a cost per click ad network.

Infographic Summary
- High CPCs and RPMs – make the most ad revenue from every visitor.
- Customixation and flexibility – pick an ad network to grow with.
- Reliability and credibility – choose a partner you can trust.
- Ease of use – fast installation and user-friendly interface
- Advertise geo matching – ads for the audiences in your target locations.
- Control – block unwanted advertisers and protect your brand.
- Audience targeting – relevant offers and brands for your niche
- User experience – ads your audience will want to engage with
- Technical compatibility – complements your current setup
- Reporting – get all the data you need to optimize
- Speed – make sure the ads don’t slow the loading of the page.