Content, audience, geography, technology, and custom variable
Review of OpenX: Founded in 2008 with headquarters in Pasadena, California, OpenX is one of the largest RTB digital advertising companies in the ecosystem. OpenX has built it’s proprietary real time bidding technology with integrated analytics, yield optimization tools and has branched out to become a strong competitor for display, mobile, video and native inventory.
OpenX has been able to build one of the world’s largest programmatic exchanges with high quality, directly sourced display, mobile, video and native inventory by constantly innovating, working with the newest and most reliable technologies and hiring top industry professionals.
For Ad Buyers, there is a full managed services team dedicated to media strategy, planning, buying, campaign management and optimization, as well as reporting and insights.
OpenX Mobile World Congress
May 2009 – $10 Million in funding from DAG Ventures
May 2011 – $20 Million in funding from SAP Ventures, AOL Ventures, Mitsui and Co. Global Investment, and Presidio Ventures.
February 2012 – Acquired LiftDNA to enhance SSP
October 2012 – Acquired Jumptime – digital content valuation company