How To Pick the Right Social Platform to Grow your Sales
Salesforce created a great infographic to help you determine which of the many popular social media platforms is the right one to grow your sales pipeline.
See Also
- The Best and Worst Times to Post On Social Media
- 20 Productivity Apps to Stay Organized
- 5 Tips to Optimize Tweets for Brand Presence
Infographic Summary
- Of all the Adults online
- 58% use Facebook
- 23% use Linkedin
- 22% use Pinterest
- 21% use Instagram
- 19% use Twitter
- 24% are on 2 social sites
- 16% are on 3 social sites
- 8% are on 4 social sites
- 4% are on 5 social sites
Which social channel is right for your sales pipeline?
Facebook – best for building a community
- 74% college graduate
- 71% some college
- 70% high school or less
Instagram – best for companies with great photograph
Who are the photographers?
- 55% of people 18-29 years old
- 28% of people 30-49 years old
- 11% of people 50-64 years olf
- 4% of people 65+ years old
- Of all online users 29% of females use Instagram and 22% of males do as well
Linkedin – Best for Career and Industry Insights
- 23% of people 18029 years olf
- 31% of people 30-49 years old
- 30% of people 50-64 years old
- 21% of people 65+ years old
Pinterest – Best for Highly visual industries or marketing
- 42% of online women use the site
- 13% of online men do also
Twitter – Best for topical and timely conversations
- 25% live in urban areas
- 23% in suburban areas
- 17% in rural areas
Youtube – Best for compelling video
- Over 1 billion uses
- Almost 1/3 of all people on the internet
- Every day people watch hundreds of millions of house on YouTube and Generate billions of views
YouTube and even just YouTube on Mobile reaches more 18-34 and 18-49 Year olds than any cable network
Meerkat – Live-Stream video from your phone to Twitter Followers
- 120,000 users
- 78% Male
- 22% Female
Periscope – Twitter’s app for live-streaming Video from your phone to Twitter
- 10 Million users
- 1.85 Million Daily Active Users
- 71% Male Users
- 29% Female Users
Reddit – Roughly 9,800 member-Driven communities and forums
- Approximately 36 million user accounts
- 88% of visitors go to the site multiple times per day
- Of all internet users, Reddit is most popular among 18-34-year-olds
Snapchat – Captioned videos and photos sent directly to other users that automatically disappear
- 45% of Snapchat’s adult users are between 18-24
Vimeo- Video-sharing website
- 160 million monthly viewers
- 35 million registered users
- The majority of it’s users are serious video creators
Vine – 6.5 second-long looping videos
- Show off a new product
- Demo a feature
- Tell a quick story
- Share something fun
- 28% of vine’s adult users are between 18 and 24
What social platform has been most important for your sales?