7 Best Digital Marketing Tools for Startups

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7 Best Digital Marketing Tools for Startups

New beginnings are hard and it takes a lot of courage to make the decision of starting a new business especially when picking the best digital marketing tools for startups. Startups require a lot of planning, energy, and dedication. In addition, you need to have the right knowledge and employ the right tools so as to ensure your business grows and your efforts aren’t in vain. One of the essential concerns you need to cover is marketing.

Luckily for you, there are digital marketing tools perfect for startups that you definitely need to check out and consider using. Take a look at the list below to learn about the best tools for advertising your startup.

Source: Pixabay

1. Google Tools

Let’s kick this off with some of the best free Google tools which will make your marketing efforts more successful, well-planned and efficient.

Google offers many tools for marketers but here’s what you should consider using for your startup:

Google Analytics

Use it to learn more about your visitors, potential customers, and target audience. Gather data and use it to make your marketing strategy more effective.

Google Trends

Find out what your target audience is interested in and what terms, phrases or topics are trending. Then use those findings to enhance your content marketing.

Google for Startups  

Get the help you need with different aspects of your startup and learn how to grow your business.

Check out these Google tools and use them to create a killer marketing strategy for your startup.

2. Penji

If you don’t have time to create marketing graphics, you can tap an unlimited graphic design service like Penji.

Startups can sign up and subscribe to the graphic design service and request marketing graphics.

Plus, if you want to maximize your subscription, you can request branding and advertising designs as well. With this in mind, you can focus on your startup while Penji works on your designs.

3. Buffer

When it comes to advertising a business, social media is simply inevitable. With nearly 3 billion users worldwide, social media platforms are definitely where you want your business to be.

To help you apply your marketing strategy to multiple major social media, Buffer enables you to plan, post, and manage multiple accounts at the same time.

The tool covers:

  • Instagram
  • Facebook
  • Twitter
  • Pinterest
  • and LinkedIn

You can create posts, schedule their publishing and keep track of everything you’re doing using this one single tool. It’s a great way for you to keep track of your social media activity.

4. HubSpot

Another super-tool designed to help you develop and maintain your marketing strategy is HubSpot.

 It’s an all-in-one marketing tool which can help you with different aspects of your marketing strategy:

  • run inbound marketing campaigns
  • increase traffic and conversions
  • create landing pages
  • analyze data and learn from it
  • create email campaigns

It’s definitely the perfect helping hand for startups. It will help you relax and manage multiple tasks at once without the stress.

5. Mail Chimp

Email marketing is one of the most important forms of advertising your business. Your startup needs to have an email marketing strategy and we’ve got just the tool you need.

 Mail Chimp is one of the best email marketing tools and here’s what it allows you to do:

  • send powerful emails to your subscribers
  • create professional emails using their templates
  • add social media sharing buttons
  • create CTAs

You can start out with the free package and move on to the business package once you get on your feet.

6. Canva

It’s important for you not the forget the visual aspect of your marketing strategy when analyzing the best digital marketing tools for startups.

You need to ensure everything you write, post, publish, or share is visually appealing and attention-grabbing.

If you want to save money you don’t have to hire a graphic designer. You can use Canva to create beautiful designs yourself.

It comes with ready-to-go templates, various fonts, elements to add and combine, and so much more.

7. SE Ranking

You’re just getting started and you need to do market research to see what’s happening w.ithin your niche to pick the best digital marketing tools for your startup

This SEO tool will enable you to:

  • check out your competition and see what they’re doing
  • track keyword ranking for your content
  • identify the best choices for your marketing campaign

It will help you stand out from the crowd and constantly move in the right direction.

8. Social Pilot

Another great tool for managing all your social media profiles is the Social Pilot.

 With this tool, you get to:

  • schedule posts
  • reply to comments, messages, and shares
  • post as much as you like
  • plan ahead
  • save money

Try it out to see how much work you can get done easily and quickly.

Don’t forget about your target audience. Discover in which countries it would actually be smart for you to enter. In which countries does a potential market for your specific industry exist? What countries are your competitors targeting? In which countries are digital users relying on a Google voice alternative to contact people from your own county? The connection between multiple regions is important.


Your startup is bound to succeed if you find the right tools to manage it. Hopefully, the list above will help you advertise your startup and reach all your goals.

Choose the best digital marketing tools for startups you find most useful and start working on your marketing strategy today.