RTB Archive
ExoClick SaaS Technology empowers publishers to manage their own RTB business
10 September 2019, Barcelona. ExoClick, the innovative ad company, today announced it has launched ExoClick SaaS Technology, a new service that enables publishers to set up their own powerful RTB platform. SaaS or Software as a Service allows businesses to use a developed software technology platform. This enables those
How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising
A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –
2017 Programmatic Trends Publishers Should Know
2017 Programmatic Trends Publishers Should Know Zev Newman is the Content Marketing Specialist at Imonomy, an In-Image platform. Zev manages Imonomy’s content strategy, social media marketing, and SEO. He loves the Detroit Lions, learning just about anything, and writing about the world of online publishing, marketing, and advertising. Connect
6 Best Practices for RTB (Real Time Bidding)
Smart Ad Server created a handy infographic showing 6 best practices for RTB (Real Time Bidding). What other tips would you recommend? See Also: TLVMedia Explains Real Time Bidding How an Ad Server Works Top Programmatic Infographics Header Bidding Guide for Dummies Infographic Summary – Best Practices
The Challenges of Programmatic Ad Buying
The Challenges of Programmatic Ad Buying A Guest Post from Bannerflow: “The easy-to-use platform for building, scaling, publishing and optimizing banner ad campaigns. All HTML5, and programmatic ready.” Programmatic Company Choozle Integrates with BannerFlow Have you ever considered what are the challenges of programmatic advertising? For a couple of
How an Ad is Served in Real Time Bidding (RTB)
Serving an Ad in Real Time The Interactive Advertising Bureau released a video that shows the process behind how an an ad is served in Real Time Bidding (RTB). When you visit a webpage with your desktop browser, a complex process of content selection and delivery begins.Video and Mobile device’s
Centro Brand Exchange Review
Centro Brand Exchange Review Centro, a privately held company founded in 2001 with over 500 employees currently has been building media management software for over 13 years to engage targeted audiences across all channels of digital. Their software and services provide value in major ways: Eliminate unnecessary waste. Improve human
How Real Time Bidding Works for Publishers
How Real Time Bidding (RTB) Works Video Improve Digital, a Programmatic company and MediaMath, one of the most well known Demand side platforms created a concise video that explains how real time bidding (RTB) works for the publishers who power the digital economy of the internet. “The Battle of The