Artificial Intelligence(AI) is the buzzword these days in the Startup World. And why not, it’s optimizing our efficiency in everything we do. So, How can Ad Tech be left behind.
Better Ad Tech is key to lower CPC prices, higher click-through rates (CTR) and conversions, and a greater ROI. But there are ways in which AI can disrupt this market.
As of now any Ad Tech company is confused about any 3 key decisions which are Ad Network Selection,Ad Placement on the website and Analytics
Here we see how use of Artificial Intelligence can propel Ad Tech Industry to new heights.
AI In Ads Positioning
Instead of developers haggling in front of their PCs to determine which Ad Position will determine best revenue for your website, AI simplifies the same thing by using Machine Learning algorithms to study historical data to find the relevant ads for targeted user group. AI algorithms use heatmaps to study the where the visitors on the website are actually going and thus,putting the relevant ads on those positions to focus on the user.
The AI also keeps in mind UX of the website helping the publishers to optimize the in the best manner possible.
AI In Ad Network Selection
Ads Mediation is the process of refining the ads from the Ad Network to the final person who actually sees. The AI technology helps here by reducing the human error and making sure that only relevant ads reach to the final user. These relevant ads are defined through the keywords associated with a website In the AI based approach , ads will be place through data,facts & Intelligence where Data will be user or website’s past history. UX, Website Content, Geo & Timing will be counted as facts here.
The best part of employing AI for Ads Optimization is that it reduces human effort by employing a data oriented approach . reduces human error and puts the ads only after data says “Yes” on two parameters which are Ad Position and Ad network selection.
The AI based approach will propel reporting and analytics feature of Ad tech companies to new levels. “We have been able to guide some publishers to help them answer questions like which kind of content their audience likes and where shall we put the CTA button to convert their one time users into loyal users helping them increase their daily traffic by a good margin” says Abhinav Agarwal, Co-Founder of AdStair, India’s First AI automated Ad Tech Company.
In the end,We can say that the upcoming times are really good for all the parties i.e Publishers, Ad Tech Platforms and of course the people who run the real show,”Users”.