Facebook: Can they sustain their competitive advantage?

Author: | Posted in Facebook, Social No comments

Is Facebook’s competitive advantage sustainable?

facebookcompetitive advantage

Facebook’s competitive advantage is dependent on how well they adapt to their ever-growing pool of competitors. Twitter is rising up as the most powerful social networking company with more and more users joining every day. It is becoming a household name alongside Facebook, Myspace and linkedin, all three companies share a similar vision of “the free flow of information.” In order for Facebook to sustain its competitive advantage, it needs to keep its users happy by continuing to improve the website, while adding more applications in order to keep their users loyal and have easy accessibility to the network. Facebook currently has more then 500 million active users that have invested a lot of time and energy into building their friend and client networks. For some people, having these huge networks of users translates into money and marketing opportunities. Because of this, it would take a big problem for people to start dropping Facebook. Users can access Facebook on their Smartphone’s, i-pods, i-pads and other devices. Facebook has been adapting to all new technology to sustain its competitive advantage and be known as the top social networking website. Facebook’s customers expect privacy. They want to know that their profiles and private information are safe from hackers, stalkers, and others that are looking to exploit their personal data. It is important for Facebook to uphold its practice of keeping users’ information safe and accessible to people according to their account settings.  Users trust Facebook with their private information and this is mainly due to how long Facebook has been around providing user support and added security as necessary. They also have a page dedicated to user security with sections dedicated to the cyber security of educators, law enforcement, parents, and teens. This customized security provides peace of mind to its users and Facebook is always scouring the site for Malware, Viruses, and other potential threats to account security.

Bonus Inforgraphic

Facebook Infographic Source: www.thedrum.com

Add Your Comment

Comments links could be nofollow free.

Definitions Formulas Industry News Job Advice
What is Header Bidding RTB
What is Header Bidding?

What is Header Bidding? Header Bidding, sometimes known as an ad server...

20 Productivity apps Header
20 Productivity Apps to Stay Organized

A solid productivity app is is a game changer for the modern entrepreneur....

ROI Social Media Channels Header
How to Calculate ROI of Social Media Accounts

Digital marketers spend a lot of time and effort building and...

Ad Network Lists Ad Network Review Ad Network Tips
Technorati Large Logo
Technorati Review
Sonobi Header
Sonobi Review
Advertising.com Cover Photo
Advertising.com (AOL) Review
Ad Fraud Programmatic Basics Viewability
33A_Programmatic_Infographic
Programmatic to Take off in 2016
Adgear Logo
Social Trends and Related Data Insights in Programmatic Targeting
Display Viewability Audit
How a Publisher Can Improve Viewability
Mobile App Mobile Articles Mobile Network Reviews
State of App Security Header
State of App Security in 2016
Mobile App Advertising Basics
Mobile App Advertising for Beginners
Mobile App Infographic Header
Mobile App Engagement Infographic
Facebook Linkedin Pinterest Social Media Tips Twitter
10 Most Anoying People on Facebook
10 Most Annoying People on Facebook
Facebook Stealing Cover
Does Facebook Steal Video Impressions?
Optimize Pinterest Page Tips
10 Ways to Optimize Your Pinterest Page
Native Articles Native Network Reviews
Millennial Native Advertising Header
Reaching Millennial Moms Through Native Advertising
Optimalya Logo
Optimalya – The First Native SSP
Content.ad Review
Content.ad Review