Ad Tech Topics Archive
The State of Mobile Marketing in 2015
Mobile Everywhere! jbh.co.uk and Smartinsights.com created an eye opening infographic that explores mobile marketing trends in 2015. Mobile adoption is exponentially increasing globally which creates an overwhelming opportunity for producers of mobile friendly content and advertisers to profit. If you are looking to reach a targeted consumer at home, on the go, or even at a
revcontent Review
Website: www.revcontent.com Category: Native Advertising Monthly Stats: 250+ Billion recommendations/month Traffic Minimum: 30,000 Payment Model: Advertisers: CPC, auction; Publishers: rev share, flat fee, CPM Countries: Ads are seen on every continent Display: 100% customizable widgets Mobile: 100% customizable widgets Targeting Geographic, demographic, contextual, channel, site-specific About revcontent With over
Mobile Viewability Infographic – The Mobile Majority
The Mobile Majority, a well known leader of mobile advertising technology, created this unbelievable mobile viewability infographic that educates the digital advertising ecosystem about the many complexities of viewability on mobile devices. With the rise of mobile rapidly becoming a very enticing and effective medium for brands to advertise there messages, it has
Google on Video Viewability [Infographic]
How viewable are video ads? Think with Google released an infographic to educate the industry on how viewability is measured on video ads. Video ads have become a major source of revenue for publishers, preferred creatives for advertisers and a segment of the industry that needs to go under the microscope to
Supersonic Releases Latest Video Mediation Upgrade Extending Premium Platform to All Developers
Supersonic Releases Latest Video Mediation Upgrade Extending Premium Platform to All Developers Latest Mediation SDK Rounds Out Industry’s Largest Rewarded Video Platform Reaching 500MM Active Users Globally SAN FRANCISCO, CA — May 5, 2015 – Supersonic, Inc. (www.supersonic.com), the leading mobile app monetization and marketing platform, today revealed its
ExoClick opens up its platform with its new v1 API
ExoClick opens up its platform with its new v1 API ExoClick, the innovative ad network, today announced that it has opened up its platform to developers, clients and partners with the launch of v1 of its brand new API. This version 1.0 of the API allows advertisers and publishers
Google’s April 21st Mobile Search Update
Mobilegeddon is here! Yes, people on the internet are actually calling Google’s newest update Mobilegeddon. Google Webmaster Central Blog: Rolling out the mobile-friendly update https://t.co/jgCzADvwix via @googlewmc — Google Webmasters (@googlewmc) April 21, 2015 If you do not have a mobile optimized website, you should definitely make the
The Simple Truth about Viewability
Marco Muzzi has created a wealth of of educational videos about the digital advertising ecosystem. His example of how viewability is measured in digital marketing is a great introduction to one of the most important segments of the industry. Think about it, in traditional advertising how do you measure if your message