Ad Tech Topics Archive
Native Advertising: The Top Infographics
Native advertising infographics will help you understand the many aspects of the native advertising ecosystem. This form of engaging an audience seamlessly integrates the advertising message into the content, creating an organic and relevant experience for the user and allows for an advertiser to send a powerful message. For more on
How viewability works on AppNexus
Kevin Solinger, A product manager at AppNexus, one of the largest programmatic ad exchanges, takes a moment out of his busy day to talk to us about view-ability. AppNexus has taken many strides to become an industry leader in viewability such as it’s acquisition of viewable impression technology company Alenty.
Programmatic Company Choozle Integrates with BannerFlow
Programmatic Ad Tech Company Choozle Integrates BannerFlow’s Platform Providing Simple HTML5 Display Ad Creation Integration provides marketers with a complete toolkit to develop display ads based on insights and run effective programmatic advertising campaigns DENVER – March 31, 2015 – Today, Choozle, provider of the world’s most intuitive digital
Native Ad Network List
Native advertising is when the advertising and user experience fit into a website seamlessly. This form of digital advertising is the new wild west of the ecosystem. Publishers and advertisers are still trying to crack the formula for native. Here is a list of the top native advertising networks. Please fill
Best Ad Units for Mobile Traffic
Additional Ad Unit’s for Mobile Inventory Having the right mobile ad unit strategy will greatly increase the revenue potential of your website. Google recently implemented an algorithm change to how she search engine ranks mobile queries making it important to have a website that is mobile optimized. It has always
Programmatic: The Top Infographics
Programmatic infographics will help you visualize the digital advertising ecosystem. Here are the best ones to help you understand the automation of digital advertising. 1. The Life of an Ad Programmatic ad impressions are born and live in around .36 of a second. From the moment a page loads,
Fraud in Video Advertising
The shift to digital video advertising The Wall Street Journal gives us key information regarding fraud in video advertising. Advertisers were expected to spend over $68 billion 2014 on television ads. With the shift of advertising dollars moving online, publishers and advertisers have adjusted their strategies on how they buy
Understanding Native Advertising
What is Native Advertising? The Interactive Advertising Bureau created a wonderful video to define native advertising. Patrick Albano, the VP of Sales for Mobile, Social and Innovation for Yahoo sums up native advertising perfectly: Native advertising is something has become very popular over the last few years. Quite simply it