Ad Tech Topics Archive
ExoClick opens up its platform with its new v1 API
ExoClick opens up its platform with its new v1 API ExoClick, the innovative ad network, today announced that it has opened up its platform to developers, clients and partners with the launch of v1 of its brand new API. This version 1.0 of the API allows advertisers and publishers
Google’s April 21st Mobile Search Update
Mobilegeddon is here! Yes, people on the internet are actually calling Google’s newest update Mobilegeddon. Google Webmaster Central Blog: Rolling out the mobile-friendly update https://t.co/jgCzADvwix via @googlewmc — Google Webmasters (@googlewmc) April 21, 2015 If you do not have a mobile optimized website, you should definitely make the
The Simple Truth about Viewability
Marco Muzzi has created a wealth of of educational videos about the digital advertising ecosystem. His example of how viewability is measured in digital marketing is a great introduction to one of the most important segments of the industry. Think about it, in traditional advertising how do you measure if your message
Native Advertising: The Top Infographics
Native advertising infographics will help you understand the many aspects of the native advertising ecosystem. This form of engaging an audience seamlessly integrates the advertising message into the content, creating an organic and relevant experience for the user and allows for an advertiser to send a powerful message. For more on
How viewability works on AppNexus
Kevin Solinger, A product manager at AppNexus, one of the largest programmatic ad exchanges, takes a moment out of his busy day to talk to us about view-ability. AppNexus has taken many strides to become an industry leader in viewability such as it’s acquisition of viewable impression technology company Alenty.
Programmatic Company Choozle Integrates with BannerFlow
Programmatic Ad Tech Company Choozle Integrates BannerFlow’s Platform Providing Simple HTML5 Display Ad Creation Integration provides marketers with a complete toolkit to develop display ads based on insights and run effective programmatic advertising campaigns DENVER – March 31, 2015 – Today, Choozle, provider of the world’s most intuitive digital
Native Ad Network List
Native advertising is when the advertising and user experience fit into a website seamlessly. This form of digital advertising is the new wild west of the ecosystem. Publishers and advertisers are still trying to crack the formula for native. Here is a list of the top native advertising networks. Please fill
Best Ad Units for Mobile Traffic
Additional Ad Unit’s for Mobile Inventory Having the right mobile ad unit strategy will greatly increase the revenue potential of your website. Google recently implemented an algorithm change to how she search engine ranks mobile queries making it important to have a website that is mobile optimized. It has always