Ad Tech Topics Archive
AppNexus: Programmatic Ad Exchange
What is AppNexus? AppNexus is an advertising technology company in NYC that built a platform for advertisers and publishers to buy and sell their online display inventory in real time which is known as as Real-Time Bidding. AppNexus also provides data management, optimization tools, granular reporting for all aspects of
What is Real Time Bidding? (RTB)
Learn Digital advertising: What is Real Time Bidding? If you breathe and live in the Online Advertising space, you most definitively have heard the term Real Time Bidding or more commonly known as RTB. This is a relatively new technology to even people who consider themselves to be veterans of
Spam: The Basics of CAN-SPAM and Permission Levels
Spam Spam is when you send an unsolicited email to a whole list of people. It is NOT Spam if you take the time to write a personal, one-to-one email to each recipient and the content is unique for each recipient. According to the Message Anti-Abuse Working Group, the amount