Ad Tech Topics Archive
The Shift to Native Advertising for Marketers
Native Advertising Credit: mdgadvertising.com “In this online advertising model, paid or branded content is displayed alongside other content in similar format, matching both form and function to engage consumers and increase their likelihood of clicking on the ads and sharing them with others. It’s a symbiotic relationship making consumers,
5 Tips to Optimize Your Mobile Strategy
RhythmOne, an adtech company focusing on fully integrated advertising solutions, spanning desktop and mobile video, rich media, display, social and native formats let’s us know some key tips to optimize our mobile strategy. Infographic Summary by 2019 of those online in the us 86% will own a smartphone and
Header Bidding Guide for Dummies
This is an ongoing guide and we welcome contributions from the community. Please email digitaladblog@gmail.com with any inquiries or if you are a publisher and would like a free header bidding consultation for your website. If you are in Adtech, you hear about header bidding every single day. If you
Programmatic to Take off in 2016
33 Across created this sleek infographic showcasing the key statistics in 2015 and 2016. Infographic Summary 2015 A Look back Standards emerge – IAB declares war on ad blockers to stem off loss of 22 billion Verified by TAG launched to fight digital ad fraud Buyer demand vendors offer 100% viewabilitity and
Social Trends and Related Data Insights in Programmatic Targeting
How to use social trends and related data insights for programmatic display targeting. by Ivan Roubtsov @ AdGear Technologies, Inc. I got inspired to write this piece after reading about Volvo’s campaigns on Time Inc., where they targeted content that was trending on social media among Time readers. Any company
Reaching Millennial Moms Through Native Advertising
Sharethrough created this timely and comprehensive infographic that shows how millennial moms should be reached through native advertising. Infographic Summary: Millennial moms are a prized target. They are the primary decision makers in their househoulds and they have a massive amount of purchasing power. More than anything, they want
How a Publisher Can Improve Viewability
Have You Audited your Viewability Lately? In 2016 it is essential for content publishers to be aware and do everything they can to improve viewability metrics. According to Digiday Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For
Mobile App Advertising for Beginners
Mobile App Advertising For Beginners Infographic Dotcominfoway.com created and shared a very important infographic showing the basic of mobile app install ads advertising which is very different from standard mobile web ads. Infographic Summary What are mobile app install ads? The main purpose is to get traffic from sources outside