Ad Tech Topics Archive
Header Bidding Guide for Dummies
This is an ongoing guide and we welcome contributions from the community. Please email digitaladblog@gmail.com with any inquiries or if you are a publisher and would like a free header bidding consultation for your website. If you are in Adtech, you hear about header bidding every single day. If you
Programmatic to Take off in 2016
33 Across created this sleek infographic showcasing the key statistics in 2015 and 2016. Infographic Summary 2015 A Look back Standards emerge – IAB declares war on ad blockers to stem off loss of 22 billion Verified by TAG launched to fight digital ad fraud Buyer demand vendors offer 100% viewabilitity and
Social Trends and Related Data Insights in Programmatic Targeting
How to use social trends and related data insights for programmatic display targeting. by Ivan Roubtsov @ AdGear Technologies, Inc. I got inspired to write this piece after reading about Volvo’s campaigns on Time Inc., where they targeted content that was trending on social media among Time readers. Any company
Reaching Millennial Moms Through Native Advertising
Sharethrough created this timely and comprehensive infographic that shows how millennial moms should be reached through native advertising. Infographic Summary: Millennial moms are a prized target. They are the primary decision makers in their househoulds and they have a massive amount of purchasing power. More than anything, they want
How a Publisher Can Improve Viewability
Have You Audited your Viewability Lately? In 2016 it is essential for content publishers to be aware and do everything they can to improve viewability metrics. According to Digiday Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For
Mobile App Advertising for Beginners
Mobile App Advertising For Beginners Infographic Dotcominfoway.com created and shared a very important infographic showing the basic of mobile app install ads advertising which is very different from standard mobile web ads. Infographic Summary What are mobile app install ads? The main purpose is to get traffic from sources outside
Optimalya – The First Native SSP
https://youtu.be/dPAR842R5nM What is Optimalya? On a high level, publishers optimize their revenue by opening up their ad placements to various monetization networks. With the rise of native advertising, there is a need for a unified tool where publishers can optimize multiple content reccomendation native partners, where clicks are the most important
Content.ad Review
Content.ad is one of the first companies that provide content marketing services to online advertisers. They have been part of the industry for almost a decade. Since then, they have created one of the biggest sponsored content networks today. Online marketing is a very competitive industry. Advertisers can spend