Ad Tech Topics Archive
The Science Behind Viewability Standards
“IPG Media Lab partnered with Integral Ad Science and Cadreon to conduct a large-scale scientific research study, involving nearly 10,000 participants and 189 different ad scenarios, meant to quantify the relationship between viewability and brand metrics. Although the study is not meant to rewrite existing standards, it serves as
Mobile Marketing Index By Kahuna
Kahuna, a company specializing in marketing automation and customer engagement shared a great infographic showing mobile marketing trends in Q1 2016. See Also: Why Do People Uninstall Apps? 5 Tips to Optimize Your Mobile Strategy Mobile Media Consumption in Vietnam Infographic Summary The Kahuna Mobile Marketing Index shows engagement
Why do People Uninstall Apps?
ITR created an eye opening infographic explaining why people uninstall apps. There are current 1000’s apps being created and added to app stores every day. How long does a user actually keep an app for and what are their reasons for uninstalling? See Also: State of App Security in 2016
Mobile Media Consumption in Vietnam
Inmobi, an adtech company that enables consumers to discover amazing products through mobile advertising created a very informative infographic highlighting the growth of mobile in the Vietnamese market. See Also: 5 Tips to Optimize your Mobile Strategy Mobile App Advertising for Beginners Mobile Ad Blocking Infographic Mobile is gaining share of media
6 Best Practices for RTB (Real Time Bidding)
Smart Ad Server created a handy infographic showing 6 best practices for RTB (Real Time Bidding). What other tips would you recommend? See Also: TLVMedia Explains Real Time Bidding How an Ad Server Works Top Programmatic Infographics Header Bidding Guide for Dummies Infographic Summary – Best Practices
6 Tips for Creating Mobile Friendly Content
With the rise of the desire for brands and advertisers increasing in 2020 , it is especially important for publishers practice creating mobile friendly content. Here are 6 quick tips for creating mobile friendly content. Credit:Vertical Leap See Also: 5 Tips to Optimize Your Mobile Strategy Mobile App Engagement
The Challenges of Programmatic Ad Buying
The Challenges of Programmatic Ad Buying A Guest Post from Bannerflow: “The easy-to-use platform for building, scaling, publishing and optimizing banner ad campaigns. All HTML5, and programmatic ready.” Programmatic Company Choozle Integrates with BannerFlow Have you ever considered what are the challenges of programmatic advertising? For a couple of
Maximize the Value of Ad Retargeting
“BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 90 brands leverage