Ad Tech Topics Archive
Optimalya – The First Native SSP
https://youtu.be/dPAR842R5nM What is Optimalya? On a high level, publishers optimize their revenue by opening up their ad placements to various monetization networks. With the rise of native advertising, there is a need for a unified tool where publishers can optimize multiple content reccomendation native partners, where clicks are the most important
Content.ad Review
Content.ad is one of the first companies that provide content marketing services to online advertisers. They have been part of the industry for almost a decade. Since then, they have created one of the biggest sponsored content networks today. Online marketing is a very competitive industry. Advertisers can spend
What is Domain Masking? This Infographic Explains it
Adtech analytics company Pixalate reported in the past that fraud ad networks are engaging in the practice of selling ad impressions from low quality domains making the buyer think they are buying one domain when they are really appearing on a completely different website. This practice is called domain
Mobile App Engagement Infographic
Almost everyone has a smart phone in this day and age and adoption rates continue to increase exponentially. AppLift, a well-known data driven App monetization network created this infographic that shows key trends breaking down app usage for certain behaviors. Infographic Summary News – Morning Commuters Morning commuters more
What is Header Bidding?
Please see our updated post: Header Bidding Guide for Dummies What is Header Bidding? Header Bidding, sometimes known as an ad server integration allows a demand partner to hold an auction outside of the publisher ad server and pass a CPM bid in real time by placing a code in
Mobile Viewability Made Simple
https://www.youtube.com/watch?v=JKCeeq63dq4&feature=youtu.be “If customers can’t see it your wasting your money” – Millennial Media The Evolution of Viewability The digital advertising dream: for marketers to be confident that the ad impressions they are paying for with cold hard cash are 100% viewable by the potential customer. Who would wan’t to pay
Mobile Ad Blocking Infographic
The Mobile Majority, The first vertically-integrating mobile ad platform that gives brands a suite of products and services to generate the most success media campaigns throughout every stage, has recently released an eye opening infographic entitled “The Implications of Mobile Ad Blocking on iOS 9” which gives the industry extremely important
Taboola Review
What is Taboola? Taboola is one of the top and most well-known native advertising networks aroud. Founded in 2007 in Israel by CEO Adam Singolda, the mission statement has been to “show people things they didn’t even know they were looking for on the Internet.” Taboola is a content