Ad Tech Topics Archive
Fraud in Video Advertising
The shift to digital video advertising The Wall Street Journal gives us key information regarding fraud in video advertising. Advertisers were expected to spend over $68 billion 2014 on television ads. With the shift of advertising dollars moving online, publishers and advertisers have adjusted their strategies on how they buy
Understanding Native Advertising
What is Native Advertising? The Interactive Advertising Bureau created a wonderful video to define native advertising. Patrick Albano, the VP of Sales for Mobile, Social and Innovation for Yahoo sums up native advertising perfectly: Native advertising is something has become very popular over the last few years. Quite simply it
Digital Marketing Mobile Trends in 2015
Hopping Online Marketing shares some amazing statistics regarding mobile trends in 2015. 2015, the year of Mobile. There truly is a is a mobile movement going on. The trend of smartphone growth globally is spreading so quick and rapidly that sometimes we do not realize how connected we are to
How an Ad is Served in Real Time Bidding (RTB)
Serving an Ad in Real Time The Interactive Advertising Bureau released a video that shows the process behind how an an ad is served in Real Time Bidding (RTB). When you visit a webpage with your desktop browser, a complex process of content selection and delivery begins.Video and Mobile device’s
Understanding Programmatic Advertising – IAB
The Interactive Advertising Bureau, more commonly known in the industry as the IAB delivers the most concise definitions of digital advertising concepts. Learn what programmatic is from industry professionals. What is Programmatic Advertising? Quotes Carl Kalapesi, the Senior Director of Industry Initiates of the IAB defines drogrammatic as: Programmatic
Preventing Fraud in Programmatic Advertising
Fraud in Programmatic Advertising Marco Muzzi from AcquityAds is one of the good guys in the digital advertising Industry. His educational video is spot on in educating the public about what digital advertising fraud is in Programmatic, also known as Real-Time Bidding (RTB) and the preventative measures used to combat fraud.
How Real Time Bidding Works for Publishers
How Real Time Bidding (RTB) Works Video Improve Digital, a Programmatic company and MediaMath, one of the most well known Demand side platforms created a concise video that explains how real time bidding (RTB) works for the publishers who power the digital economy of the internet. “The Battle of The
IAB on Viewability 2015
The Interactive Advertising Bureau (IAB), the watchdog agency that sets the standards for the digital advertising industry created a video to report on viewability trends and statistics for 2015. With viewbility and ad fraud still being a major concern for advertisers, it is very important that all of the stakeholders in