Ad Tech Topics Archive
AppNexus to Acquire Device Mapping Tech Startup MediaGlu
AppNexus and MediaGlu Mediaglu, founded in 2010 is a start up in Baltimore, MD specializing in device mapping technology that allows an advertiser to track a user across multiple devices. It has been announced that AppNexus, one of the largest programmatic digital advertising exchanges will be acquiring the Company. There
Yieldmo on the cutting edge of Mobile Creative
Bad mobile creatives plague the ecosystem. Publishers today are often confused and misled on what kind of ad units and networks to work with on their mobile devices. For a long time a banner with a tiny “x” out button with a variety of designs was the bread and
Pixalate RTB Global Seller Trust Index
The first Programmatic Seller Trust Index by Pixalate Pixalate released the first ever real time bidding global seller trust index to rate and rank top digital advertising companies that sell online media. Buyers are often faced with many issues when purchasing impressions on ad exchanges such as fraud, wasted ad dollars,
Crunch Simply Digital Explains Programmatic
Crunch Simply Digital and Programmatic Crunch Simply Digital, an online marketing firm specializing in programmatic technologies created a video to show the benefits of programmatic and how buying ad impressions has evolved and changed. It’s tough to get the right people online to visit your content due to the
Apple’s iAd To Adopt Programmatic
Apple’s iAd To Adopt Programmatic Programmatic and Apple Colliding Apple is giving it’s small digital ad network a major infusion of technology as Apple announced they will be pivoting with the iAd adoption of programmatic and a partnership with one of the largest SSP’s, The Rubicon Project. Apple has been
TLVMedia Explains Real Time Bidding
https://www.youtube.com/watch?v=6Q9mHW1c7nA TLVMedia Defines RTB TLVMedia blessed the digital advertising ecosystem with one of the clearest and most concise videos that define real time bidding. In this video Back in the year 2002 advertisers bought ad spots as if websites were news papers. They bought the top banner for a month
Programmatic Advertising Growth Projections
Programmatic Advertising Definition Programmatic advertising currently can be defined as the automated, algorithmic buying and selling of digital advertising placements on devices connected to the internet in real time. Also known as real time bidding, programmatic is the main force that powers the digital ecosystem of publishers and advertisers. Programmatic keeps
How Programmatic Advertising Works
How Programmatic Advertising Works by Marco Muzzi found on acuityads.com breaks down what programmatic advertising aims to achieve in this short and sweet video about a surfboard company, Totally Tubular. The problem with advertising in general It is sometimes easy to send a message to a large number of potential customers,