Ad Tech Topics Archive
Programmatic Video Buying – What You Need to Know
What is Programmatic Video Media Buying? Programmatic Video buying is the automated buying and selling of digital video ad space on websites, mobile devices, desktops and television. Like Real Time Bidding on Display advertisements, programmatic video buying aims to automate the media buying process and provide data analytics and
Ad Impression Fraud Billboard in Midtown, New York
What is Impression Fraud? Ad Impression Fraud has been a sickness plaguing the Digital Advertising Industry since it’s inception. There is an ongoing battle between advertisers and robots who crawl through web pages and create false impressions. Overall this lowers the value proposition for ad agencies to dump digital
Programmatic Ad Impressions Transact in 200 milliseconds
Programmatic Ad Impressions Video MediaCrossing created a spot on video that demonstrates the life of a programmatic ad impression. The digital advertising ecosystem is complex, even with the lumascape and other infographics about RTB, it is difficult to understand the concept of programmatic. When a user loads a web page
AppNexus is Acquiring Viewable Impression Firm Alenty
AppNexus – Bolstering it’s product offering AppNexus is making big moves and has just purchased french based viewable impression firm Alenty, that claims to have developed the first accepted technology to measure impressions that are guaranteed to be “viewed” by a user. A viewable impressionis considered “viewable” if it
Programmatic Advertising 101: Supply and Demand
Programmatic buy side vs sell side infographic What is Programmatic Advertising Supply? Supply in the world of Programmatic is in simplest terms the inventory that a publisher has available to monetize. Supply is the actual impression of the user that views an advertisement on a web page. There are
The Programmatic Creative: Solving the Achilles Heel of AdTech
What is Programmatic Advertising and a Programmatic Creative? Programmatic advertising or more commonly known as Real Time Bidding is the result of how digital advertising has evolved from it’s primordial days of buying blind inventory on one website and not having clear performance metrics, to an optimized and highly
AppNexus Releases Next Generation Media Buying Console
AppNexus, a New York City based display and mobile online advertising trading platform has officially set live the next generation of its UI called AppNexus The Next Generation. The New console has been in development for a while now and has a slew of promising features. The goal of
Google Purchases Spider.io to combat Digital Fraud
Google has made a point how serious they are against online fraud from robots that crawl the web and rob advertisers of ad dollars by purchasing the London based company Spider.io (TechCrunch) The company is three years old and has technology that Google can build upon to create a robust