Ad Tech Topics Archive
What is Open Auction Pricing in Programmatic?
Open Auction Pricing in Digital Advertising Open auction pricing in programmatic advertising is a tactic used to expose a publishers inventory to the largest potential pool of advertisers. In an optimal real time bidding auction with revenue being the most important value, every single impression should be sold to
6 Content Recommendation Networks
What is Content Recommendation? Content recommendation which falls under the discipline of digital advertising known as native advertising, is a hot sector of the digital advertising ecosystem right now. As a publisher or digital media entrepreneur it is important to understand who the major players are in content recommendation. Here
Native and Programmatic Advertising Comparison
Native and Programmatic: Monetizing in Harmony Programmatic and Native are two terms that are hot in the digital advertising conversation. Think of them as cousins; programmatic being the older more experienced and dominant force and Native being the newer technology but rising in popularity and usage throughout the lumascape.
The Mini Ecosystem of a Programmatic Ad Network
How A Programmatic Ad Network Works: Analysis You may have once asked the question to yourself – how is a programmatic ad network structured The goal of programmatic advertising is to serve a creative to the right user on the right device at the right place at the right time while continually
Packaging Programmatic Inventory With AppNexus Deal ID
AppNexus Deal ID: What is it? AppNexus is a digital advertising exchange for advertisers and publishers that is being talked about in the media lately with impending IPO. Let’s face it, there are so many programmatic buzz words that when you hear them each and every day they start to
Millennial Media Mobile Programmatic Infographic
Great Digital Advertising Infographics: Millennial Media Mobile Millennial Media created a a solid infographic to display programmatic advertising in the mobile realm. The data for the mobile infographic cross examined a survey of programmatic buyers in 2014 and data from their platform. I like how the infographic mobile programmatic
HootSuite Mobile Application Functions and Tools
HootSuite Mobile is a powerful automation tool HootSuite is an amazing social media automation tool primarily used for Facebook and twitter that allows a user to create and schedule tweets and posts in a seamless and effective fashion. Users are able to target specific audiences and test what times
Programmatic Ad Inventory: Impression Waterfall and the CPM Floor Model
Selling Digital Ad Space in the CPM Floor model: Publishers who work with multiple ad networks often have a solid idea of what their inventory is worth. Knowledge empowers publishers to extract the maximum value out of their ad space in this “programmatic bull market” we are seeing in 2014.