Almost everyone has a smart phone in this day and age and adoption rates continue to increase exponentially. AppLift, a well-known data driven App monetization network created this infographic that shows key trends breaking down app usage for certain behaviors.
News – Morning Commuters
Morning commuters more regularly turn to their news applications to see what is happening globally and locally. An average morning commuter launches a news app 15 times a month, for about 6 minutes mostly between the hours of 5AM-10AM. This trend is up 14% from 2014.
Social Media – Snacking Behavior
The way social apps are consumed is similar to the habit of snacking throughout the day, your always doing it! On average, a user will launch their apps 25 times for an average during of 2:30 per session mostly between the hours of 5-10PM. This is up 51% from 2014.
Music – Background Use
Most of us like to have music playing in the background while we go about our daily activities. 16 monthly launches with an average session length of 9 minutes and peak usage at 5 PM, this trend is up 79% from 2014.
Entertainment – Evening Commuters
Evening commuters like to be entertained while they are in transit. The statistics show 10 monthly launches with an average session length of 8 minutes between the hours of 5-10PM, a 22% increase from 2014.
Push messages lead to higher engagement across all categories
Push messaging opt-in rates
- News – 46% with 28% Increased engagement.
- Social Media 44% with 60% increased engagement.
- Music 37% with 177% increased engagement.
- Entertainment – 45% with 83% increased engagement.
Average CPI Per category
- News – $3.04
- Social Media $2.32
- Music $2.67
- Entertainment – $2.48