Ad Tech Topics Archive
Header Bidding Trends for Publishers in 2018
Header Bidding Trends for Publishers in 2018 It’s 2018, a two years have passed and header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option for publishers to maximize revenue and improve operational efficiency
How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising
A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –
2017 Programmatic Trends Publishers Should Know
2017 Programmatic Trends Publishers Should Know Zev Newman is the Content Marketing Specialist at Imonomy, an In-Image platform. Zev manages Imonomy’s content strategy, social media marketing, and SEO. He loves the Detroit Lions, learning just about anything, and writing about the world of online publishing, marketing, and advertising. Connect
Why Understanding Click Fraud is Important
Why is Understanding Click Fraud Important? Digital advertising is not only a highly effective way of reaching your target audience, but it has also one of the billion dollar industries today. However, the real question remains whether all those clicks or views are actually being generated by your real
The Future of Mobile Advertising is Native
Native Advertising: The Future of Mobile Ads In recent years, mobile marketing has been more popular. It presented businesses with an excellent opportunity to tap the growth of smartphone use all over the globe. It is a promising platform because it is not only cost-effective, but it also has
7 Types of Effective Retargeting
Chango, acquired by the Rubicon Project in 2015 created a solid list of 7 different types of retargeting strategies for marketers. According to Remarketer.com the definition of Retargeting, also known as remarketing, is a form of online advertising. that can help you keep your brand in front of bounced traffic
Mobile Native Advertising Basics for Success
Mobile Native Advertising is defined as a form of paid media where the ad experience follows the natural form and function of the user experience. Thank you PubNative for the awesome infographic! Summary: Publishers from all application verticals are able to integrate multiple customized ad units as defined by the IAB
6 Video Marketing Trends of 2016
Video in Ad Tech has yet to be fully cracked and 2016 will continue to be a big year of growth in video marketing. Wideo created this great infographic encapsulating what is happening in the video realm. Infographic Summary One: TV Viewership peaked in 2010 and has been falling ever