10 Reasons to Work in AdTech
Digital ad agencies are great companies to work for in this day and age. Here is a list of the top 10 reasons why you should work for a digital advertising company. One Casual dress code – Most digital ad agencies in 2014 have a loose dress code. Employees generally
Top Reasons Publishers Leave an Ad Network
Not all Ad Networks are created equal.. Behind digital ad network’s flashy website, promises of high CPMs, diverse programmatic advertiser demand, low payment threshold, 24/7 support and a slew of product offerings could lie a network that over-promises and under delivers. With so many different companies a publisher can choose to
Digital Advertising Basics: What is CPM, eCPM and rCPM?
Learning about Digital Advertising: Think Small.. The digital advertising landscape is an ever changing ecosystem with thousands of interconnected elements, buzzwords, technologies and people who make it all work each and every day. If you are new or a veteran of the industry, it is always important to brush
The Mini Ecosystem of a Programmatic Ad Network
How A Programmatic Ad Network Works: Analysis You may have once asked the question to yourself – how is a programmatic ad network structured The goal of programmatic advertising is to serve a creative to the right user on the right device at the right place at the right time while continually
HangWith App: Life is Better Shared Live. Exclusive Interview
Hang w/: The Future of Social Sharing! DigitalAdBlog was able to snag an exclusive interview with the founders of The HangWith App who developed “the most advanced live-streaming mobile and social experience on the planet!” Hangwith enables users to seamlessly follow their close friends and favorite celebrities in real time!
Tips for Digital Account Managers
Programmatic account managers often at times have as many as 100 accounts with multiple points of contact, ad inventory deals and wide range client expectations and personalities to manage. It can be daunting for one person to manage the day to day tasks of running a programmatic publisher portfolio
Packaging Programmatic Inventory With AppNexus Deal ID
AppNexus Deal ID: What is it? AppNexus is a digital advertising exchange for advertisers and publishers that is being talked about in the media lately with impending IPO. Let’s face it, there are so many programmatic buzz words that when you hear them each and every day they start to
Millennial Media Mobile Programmatic Infographic
Great Digital Advertising Infographics: Millennial Media Mobile Millennial Media created a a solid infographic to display programmatic advertising in the mobile realm. The data for the mobile infographic cross examined a survey of programmatic buyers in 2014 and data from their platform. I like how the infographic mobile programmatic