Publisher Sales Vs. Publisher Operations.. What is the Difference?
Programmatic Ad Network Roles: Publisher Sales Vs. Pub Ops If you work at a programmatic ad network on the supply side of the business model you most likely fall under two sub divisions of your work group: publisher sales, or publisher operations. While both roles have some overlap there are
High CPM Ads for Blogs: Rich Media Slider
High CPM Ads The Rich Media Slider Unit Revenue driven publishers are also looking for new and lucrative ways to monetize their ad inventory. The formula for success as a blogger in 2014 is having thousands of page views from targeted users and serving them relevant ads from a
HootSuite Mobile Application Functions and Tools
HootSuite Mobile is a powerful automation tool HootSuite is an amazing social media automation tool primarily used for Facebook and twitter that allows a user to create and schedule tweets and posts in a seamless and effective fashion. Users are able to target specific audiences and test what times
Programmatic Ad Inventory: Impression Waterfall and the CPM Floor Model
Selling Digital Ad Space in the CPM Floor model: Publishers who work with multiple ad networks often have a solid idea of what their inventory is worth. Knowledge empowers publishers to extract the maximum value out of their ad space in this “programmatic bull market” we are seeing in 2014.
Nike RE2PECT Campaign Pays Homage to Derek Jeter
https://www.youtube.com/watch?v=X03_bNuihLU Thank You, Captain Jeter Nike exhibited how Derek Jeter has become such an icon for baseball, the yankees and its fanbase, New York City and athletes all over the globe with it’s newly Nike RE2PECT Campaign tribute video called RE2PECT. The video is a class act and truly a sucessful
4 Key Features to look for in an Ad Network
Why Work with an Ad Network? Working with the right ad network can be lucrative for you monetize all tiers of your inventory, from first look premium impressions to long tail remnant traffic. While many ad networks utilize similar technology stacks, not all are created equal. It is a
Marketing your Blog on Instagram Tips and Best Practices
Instagram as a Social Network Linking to your Blog Instagram is one of many social media outlets that’s blogs utilize to market their content and attempt to generate leads to their websites/blogs. Instagram is an interesting situation because in an effort to reduce link spam you are not allowed
Programmatic Video Buying – What You Need to Know
What is Programmatic Video Media Buying? Programmatic Video buying is the automated buying and selling of digital video ad space on websites, mobile devices, desktops and television. Like Real Time Bidding on Display advertisements, programmatic video buying aims to automate the media buying process and provide data analytics and