Soliciting Publishers: Using SimilarWeb Review
Similarweb Review – What is it? Similarweb is a spectacular tool for publisher sales professionals to utilize to find out how relevant a website is on the internet and if it would be a good place to programmatically media buy on. SimilarWeb is a competitor of Alexa, a web
Panera Bread Breaks into the Breakfast Sandwich Game
Breakfast is a major meal for fast food destinations Fast food companies have realized that to maximize profits they need to capture their customers at all times of the day. For the majority, lunch and dinner have been their staple but as of recently the large following of the fast
4 Factors to Determine the Value of your Ad Inventory
Important factors to estimate the value of your ad inventory If you are a website owner, you know the revenue potential a site can have with healthy traffic and relevant, engaging and fresh content. It is sometimes hard to understand just how much your web traffic is worth. Here
2014 Twitter Facts Infographic Cheat Sheet
This Twitter Facts Infographic will give you solid talking points to impress your peers about your endless knowledge of the social media giant, Twitter. Infographics are useful to depict data that is sometimes hard to visualize in your head. This “cheat sheet format” is a perfect tool to keep
What a Publisher Development Manager Does
What is it like being a Publisher Development Account Manager? A digital publisher development manager is a position that is in high demand for prospects new to the industry as well as experienced online advertising professionals. The driving force for the growth and need for this role in many digital media
Twitter Acquires TapCommerce App Advertising Startup
Twitter Acquires TapCommerce for 100 Million Twitter announced that they are going to acquire app advertising startup TapCommerce for roughly $100 Million dollars. Twitter has been actively acquiring complementary companies of all sizes the last year such as native mobile ad company Namo Media. and Mobile advertising exchange MoPub for
Yo App Takes Social Media By Storm
Yo App Is Here to Stay! Sometimes simple social media apps tend to be the most successful. A new App called.. Yo only permits you to send the word “Yo” to a connection. This may be simple but pure genius and peaking the curiosity of the internet. Arbel, a
Social Media and the 2014 World Cup Facts
The World Cup is a Marketers Dream The World cup is creating a real time case study for how a major world event can impact social media. 3.6 billion human beings will be watching the world cup which creates a large pool of users that marketers will have the