Don Draper of Mad Men Pitches Lebron James on Cavs Again
Don Draper’s Newest Client, Lebron James? Thank you BleacherReport for this newly created Gem. The Don is the king of pitching products, ideas and fantasies and in this parody his newest client is the ex-champion of the Miami Heat, Lebron James. The pitch instills a sense of nostalgia to
Ad Impression Fraud Billboard in Midtown, New York
What is Impression Fraud? Ad Impression Fraud has been a sickness plaguing the Digital Advertising Industry since it’s inception. There is an ongoing battle between advertisers and robots who crawl through web pages and create false impressions. Overall this lowers the value proposition for ad agencies to dump digital
Programmatic Ad Impressions Transact in 200 milliseconds
Programmatic Ad Impressions Video MediaCrossing created a spot on video that demonstrates the life of a programmatic ad impression. The digital advertising ecosystem is complex, even with the lumascape and other infographics about RTB, it is difficult to understand the concept of programmatic. When a user loads a web page
Gatorade Gives an Apology to Lebron James on Twitter
Gatorade decided to poke fun at the King LeBron James on Thursday June 1 by criticizing him for cramping up at game 1 of the 2014 NBA Finals. Making fun of one of the world’s greatest Athletes is not the way to get him as a client later on
The CIA Can Now be Followed on Twitter
The CIA is on Twitter @CIA It’s official, one of the most important and secretive intelligence agencies in the United States can now be followed on Twitter with the handle @CIA. Twitter could serve as an extremely powerful tool for the government agency by raises awareness to the masses
Twitter Acquires Mobile Native Ad Company Namo Media
Twitter Buys Namo Media for an Undisclosed Sum Twitter is investing for it’s future with addition of Mobile Native Advertising Company Namo Media. This acquisition will add a product to allow exchange based monetization for application developers. Mobile App developers can use the platform to add a native advertising
AppNexus is Acquiring Viewable Impression Firm Alenty
AppNexus – Bolstering it’s product offering AppNexus is making big moves and has just purchased french based viewable impression firm Alenty, that claims to have developed the first accepted technology to measure impressions that are guaranteed to be “viewed” by a user. A viewable impressionis considered “viewable” if it
Programmatic Advertising 101: Supply and Demand
Programmatic buy side vs sell side infographic What is Programmatic Advertising Supply? Supply in the world of Programmatic is in simplest terms the inventory that a publisher has available to monetize. Supply is the actual impression of the user that views an advertisement on a web page. There are