Tips for Digital Account Managers
Programmatic account managers often at times have as many as 100 accounts with multiple points of contact, ad inventory deals and wide range client expectations and personalities to manage. It can be daunting for one person to manage the day to day tasks of running a programmatic publisher portfolio
Packaging Programmatic Inventory With AppNexus Deal ID
AppNexus Deal ID: What is it? AppNexus is a digital advertising exchange for advertisers and publishers that is being talked about in the media lately with impending IPO. Let’s face it, there are so many programmatic buzz words that when you hear them each and every day they start to
Millennial Media Mobile Programmatic Infographic
Great Digital Advertising Infographics: Millennial Media Mobile Millennial Media created a a solid infographic to display programmatic advertising in the mobile realm. The data for the mobile infographic cross examined a survey of programmatic buyers in 2014 and data from their platform. I like how the infographic mobile programmatic
Top Digital Advertising Videos
Top Digital Advertising Videos to help you understand the ecosystem. The digital advertising ecosystem if often at time challenging to understand with mere words. Visualizing and piecing together the intricate Lumascape can be daunting without the right knowledge. Have no fear DigitalAdBlog has you covered with these top digital advertising videos. These videos are
How to Automate Twitter Tweets on HootSuite
Why automate Twitter Tweets with Hootsuite? Hootsuite is a powerful automation tool for social media marketers and blog owners who want a steady growing source of page views from social traffic. If you have a blog with over a hundred articles it is key that you are sending them
Tips to Maximize Revenue from your Ad Network
How to extract Maximum Value from an Ad Network Working and communicating with an ad network effectively can produce valuable revenue and help you grow and expand your business beyond your wildest dreams. programmatic ad networks have a large amount of resources and demand partners that can be turned on
Stox.io – An Educational Stock Market App for All
Forget Textbooks, Stox.io App is here to Stay! What is the Stox.io App? If you are new to the world of buying and selling stocks, it can be daunting to understand how the stock market works from the basic and advanced concepts and the strategies to pick the best
Resolving Impression Discrepancy with an Ad Network
All about Impression Discrepancies If you sell your programmatic ad inventory to an ad network, it’s very common for a very unpleasant phenomenon to occur called an impression discrepancy. In the digital advertising ecosystem, impression discrepancies are very common and unavoidable but there are ways to help reduce the impression discrepancy or work