2014 Twitter Facts Infographic Cheat Sheet
This Twitter Facts Infographic will give you solid talking points to impress your peers about your endless knowledge of the social media giant, Twitter. Infographics are useful to depict data that is sometimes hard to visualize in your head. This “cheat sheet format” is a perfect tool to keep
What a Publisher Development Manager Does
What is it like being a Publisher Development Account Manager? A digital publisher development manager is a position that is in high demand for prospects new to the industry as well as experienced online advertising professionals. The driving force for the growth and need for this role in many digital media
Twitter Acquires TapCommerce App Advertising Startup
Twitter Acquires TapCommerce for 100 Million Twitter announced that they are going to acquire app advertising startup TapCommerce for roughly $100 Million dollars. Twitter has been actively acquiring complementary companies of all sizes the last year such as native mobile ad company Namo Media. and Mobile advertising exchange MoPub for
Yo App Takes Social Media By Storm
Yo App Is Here to Stay! Sometimes simple social media apps tend to be the most successful. A new App called.. Yo only permits you to send the word “Yo” to a connection. This may be simple but pure genius and peaking the curiosity of the internet. Arbel, a
Social Media and the 2014 World Cup Facts
The World Cup is a Marketers Dream The World cup is creating a real time case study for how a major world event can impact social media. 3.6 billion human beings will be watching the world cup which creates a large pool of users that marketers will have the
Don Draper of Mad Men Pitches Lebron James on Cavs Again
Don Draper’s Newest Client, Lebron James? Thank you BleacherReport for this newly created Gem. The Don is the king of pitching products, ideas and fantasies and in this parody his newest client is the ex-champion of the Miami Heat, Lebron James. The pitch instills a sense of nostalgia to
Ad Impression Fraud Billboard in Midtown, New York
What is Impression Fraud? Ad Impression Fraud has been a sickness plaguing the Digital Advertising Industry since it’s inception. There is an ongoing battle between advertisers and robots who crawl through web pages and create false impressions. Overall this lowers the value proposition for ad agencies to dump digital
Programmatic Ad Impressions Transact in 200 milliseconds
Programmatic Ad Impressions Video MediaCrossing created a spot on video that demonstrates the life of a programmatic ad impression. The digital advertising ecosystem is complex, even with the lumascape and other infographics about RTB, it is difficult to understand the concept of programmatic. When a user loads a web page